Monday, July 12
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1:00 to 5:00 PM
Constellation Ballroom 1 |
LATV Festival: Pitch Critique
Practice makes perfect when it comes to pitching, and this Pitch Critique session offers a safe place to bring your best pitch and learn what works and what doesn’t. With each pitching example one of our industry experts shares valuable tools. You’ll learn as you go, so you’ll be “pitch perfect” when your opportunity knocks.
The Pitch Critique is an additional $35. per appointment. Advance sign-up is recommended as space is limited. Additional seats may be available onsite. Please check in at advance registration for availability.
Speaker(s): Philippa Burgess, Partner, Creative Convergence Inc.; Laurie Scheer, Pitch Coach, Tribeca Flashpoint Academy; Brian Seth Hurst, CEO, The Opportunity Management Company
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2:00 to 4:00 PM
Constellation Ballroom 2 |
LATV Festival: Stepping Up, Stepping Out and Leading: Getting the Job and Making an Impact
You’ve spent years honing your craft, networking, building up contacts and colleagues. Now it’s time to make the move: to step up, step out, and lead. This session covers the how-to’s of getting the job, including leading a buyer in a pitch
toward favoring you. It includes listening to others in a such a way that they will be open and receptive to your ideas. It
includes casting a vision that inspires excellence from all those around you, and dealing with the politics that can derail
many successful people. In this session, you’ll learn the practical skills to lead in your profession and the industry.
Presenter(s): Rod Perth, Founder & CEO, RHP Media Consulting; Dave Logan, Ph.D, Professor, USC Marshall School of Business
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4:15 to 5:00 PM
Constellation Ballroom 2 |
LATV Festival: Digital Programming 101: Get Your Show Off the Ground
So, you’ve just shot a brilliant pilot for a digital series and you’re ready to share it with the world? Great! Now you’ll want to know where to syndicate it, how to distribute it, how to land advertisers and then how to promote it for maximum audience potential. Learn from the experts we’ve assembled who will share their best practices across the critical areas of Web show development, production and distribution with tips on everything from creating a community to using social media to understanding analytics.
Moderator(s): David Bloom, Principal, Words & Deeds
Panelist(s): Beth Le Manach, Executive Producer, DECA; Erin McPherson, VP and Head of Originals & Video Programming, Yahoo!; David Burch, Communications Director, TubeMogul; Tamara Krinsky, New Media Program Manager, Writers Guild of America, West
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5:00 to 7:00 PM
X bar |
LATV Fest at Night: LATV Fest Industry Meet-Up
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Tuesday, July 13
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8:30 to 9:30 AM
Westside Room |
LATV Festival: Keynote: Howie Mandel, Welcome to Howie’s World
Howie Mandel’s versatile career spans virtually all aspects of the entertainment spectrum, including television, film and stage. From his work on the Emmy Award-winning ST. ELSEWHERE to the internationally syndicated BOBBY’S WORLD, Howie is a mainstay of the American television landscape. The host of the audience favorite DEAL OR NO DEAL is again in front of the camera as the newest judge on the hit show AMERICA’S GOT TALENT. Now we’ve got Howie and he’s got talent, credits a mile long and stories to share. Find out how he did it his way as he keynotes the 2010 LATV Fest.
Moderator(s): Tony Potts, Weekend Co-anchor & Correspondent, ACCESS HOLLYWOOD
Speaker(s): Howie Mandel, Host, DEAL OR NO DEAL, Judge, AMERICA’S GOT TALENT
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9:45 to 10:30 AM
Westside Room |
LATV Festival: Behind the Closed Doors of a Reality Pitch
Sit in on a pitch without being in the “hot seat.” LATV Fest explodes the fourth wall, giving you access to a real pitch meeting, in real time. You’ll be there when producers from LMNO pitch their show to a network executive. Learn firsthand how the process works and find out what went right, what went wrong, and why.
Moderator(s): Eric Schotz, President and CEO, LMNO Productions
Panelist(s): Michaela Starr, Director of Development, LMNO Productions; Jen Mayer Kulp, VP of Development, LMNO Productions
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9:45 to 10:30 AM
Olympic Ballroom I |
LATV Festival: No Passport Needed: Licensing Your Web Content Worldwide
The future of web TV is increasingly international. Just as TV networks are looking beyond their borders, so are independent digital producers. The popular web series BREAK A LEG just sold the licensing rights to its show to Fox Italy, marking a big step for web producers looking to graduate to the TV set. This deal follows the early work that producers like Electric Farm Entertainment and EQAL did in licensing their shows overseas. What are the hottest markets and biggest opportunities for digital producers as they mine this bold new arena?
Moderator(s): Max Benator, VP, Digital Media, Hudsun Media
Panelist(s): Larry Tanz, President, Vuguru LLC; Jim Louderback, CEO, Revision3; Chris M. Williams, GM, T180 Studios, The Walt Disney Company; Mara Sternthal, General Manager, www.gmxmarket.com; Yuri Baranovsky, Producer/Writer, Happy Little Guillotine Films, hlgfilms.com
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9:45 to 10:30 AM
Olympic Ballroom 2 |
Workshop: Pitch Clinic – Scripted
Traditional sitcoms and dramas, also known as scripted entertainment, are prepared, developed and pitched in a unique manner. This pitch clinic addresses the materials needed to pitch scripted entertainment and, most important, all of the elements of a show’s bible. Loglines, synopses, character breakdowns, episode breakdowns, completed pilots and writer/producer bios are necessary elements needed to accompany the pitch. Find out how to compose your show’s bible in this essential pitch clinic that celebrates scripted show pitches.
Presenter(s): Laurie Scheer, Pitch Coach, Tribeca Flashpoint Academy
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10:30 to 11:00 AM
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LATV Festival: Coffee Break
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11:00 to 11:45 AM
Westside Room |
Business and Industr: Licensing: No Longer an Afterthought
Licensing deals are a critical component of today’s most successful TV shows. But many production companies are leaving money on the table, missing huge opportunities to extend the reach of their shows by waiting too long to pursue these lucrative partnerships. Reveille’s Vice President of Brand Development and Production Chad Bennett discusses Reveille’s approach to licensing at the production level, including: how Reveille has built a $100 million brand around THE BIGGEST LOSER; how early integration will help launch the upcoming MASTERCHEF with Gordon Ramsay on Fox; and why every production company needs to start bolstering their brand relationships now.
Moderator(s): Wayne Friedman, West Coast Editor, MediaPost Communications
Panelist(s): Kajsa Vikman, VP, Marketing and Fitness, Lionsgate Ent.; Robin Shallow, EVP, Communications, Rodale; David Norton, SVP, Brand Integration, Ladder Up Media; Chad Bennett, VP, Brand Development and Production, Reveille; Rob Maresca, Brand Integrations, Subway
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11:00 to 1:00 PM
Constellation Ballroom 1 |
LATV Festival: Pitch Critique
Practice makes perfect when it comes to pitching, and this Pitch Critique session offers a safe place to bring your best pitch and learn what works and what doesn’t. With each pitching example one of our industry experts shares valuable tools. You’ll learn as you go, so you’ll be “pitch perfect” when your opportunity knocks.
The Pitch Critique is an additional $35. per appointment. Advance sign-up is recommended as space is limited. Additional seats may be available onsite. Please check in at advance registration for availability.
Speaker(s): Philippa Burgess, Partner, Creative Convergence Inc.; Laurie Scheer, Pitch Coach, Tribeca Flashpoint Academy; Carole Kirschner, Founder, Hollywood GamePlan
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11:00 to 11:45 AM
Olympic Ballroom I |
LATV Festival: Welcome to the Real World: Adventures in Augmented Reality
AR is rapidly becoming a buzzword, but what exactly is it? Augmented reality is establishing itself in marketing and
advertising by bringing billboards and consumer packaging to 3-D life, and in the world of mobile turning cities into narrative
immersive storytelling environments, game playing boards and guided tours. What does AR mean for content creators
and producers of traditional media? A panel of pioneers will map out the present and multi-dimension future of Augmented
Reality.
Moderator(s): Brian Seth Hurst, CEO, The Opportunity Management Company
Panelist(s): Rebecca Allen, Director, Nokia Research Center Hollywood; Matthew Szymczyk, CEO, Zugara; Chetan Damani, Director, acrossair; Greg Davis, GM, Total Immersion
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11:45 to 12:15 PM
Olympic Ballroom 2 |
LATV Festival: Budgeting Your Nonfiction Show: A-Z
Congratulations! You've sold your show! Now comes the task of figuring out the cost. This half-hour presentation will take you through the process of creating an actual reality show budget and schedule.
Presenter(s): Ed Horwitz, SVP, Production, LMNO Productions
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12:15 to 1:00 PM
Olympic Ballroom I |
LATV Festival: Maximizing Multiplatform Distribution Strategies
We live in multi world – multiplatform, multimedia, multiple devices. And with the globalization of content, there's a case to be made for programming being released everywhere at once. But that's not always the smartest strategy. In our multi world, how should a producer maximize multiple platforms? What sort of multi-tiered distribution strategy makes sense and what are the new release windows?
Moderator(s): Christopher Albrecht, Editor, GigaOM TV, GigaOM
Panelist(s): Margaret Kim, VP, Programming and Production, Alloy Digital; Stuart McLean, CEO, Content & Company; Marc DeBevoise, SVP, Digital Media, Business Development & Strategy, Starz Media; Erik Flannigan, EVP, Digital Media, MTV Networks Entertainment Group; Jason Goldberg, Co-Founder & CEO, Katalyst
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12:15 to 1:00 PM
Westside Room |
LATV Festival: Personalities That Pop: How to Find the Next Reality Superstar
From Kim Kardashian to Dog the Bounty Hunter...from Jon & Kate to Snooki – “loud” talent is the name of the game in reality TV. But finding that one in a million superstar is harder than you think. Where should you be looking for the next big thing? What are the traits you should be looking for? What is the “x” factor and how can you spot it quickly? The industry’s top reality producers and network execs reveal the “casting instincts” that help them discover personalities that grab attention.
Moderator(s): Bruce David Klein, President & Executive Producer, Atlas Media Corp.
Panelist(s): Damla Dogan, VP, Original Programming & Series Development, E! Entertainment Television; Nick Emmerson, President, Shed Media US; Cori Abraham, SVP, Development, Oxygen Media; Tim Duffy, VP, Original Programming, SPIKE TV; Izzie Pick, SVP, Programming Development, BBC Worldwide Productions
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1:00 to 2:30 PM
Producers Tent |
Industry Insight: Industry Insight Lunch – THE GOOD WIFE
In an age when the primetime lineup is reality TV heavy, a few dramas rise to the top paying homage to the classic genre viewers still love to watch. Described by one critic as a “perfect show,” THE GOOD WIFE combines a stellar cast,
exemplary writing and sophisticated storylines to create one of the best hours on television. Sit down with executive
producers Michelle King and Robert King for an exclusive look into the process of perfection.
Moderator(s): Kevin Pollak, Actor and Internet Host, kevinpollakschatshow.com
Speaker(s): Michelle King, Executive Producer, CBS Productions/THE GOOD WIFE; Robert King, Executive Producer, CBS Productions/THE GOOD WIFE
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2:30 to 3:30 PM
Westside Room |
LATV Festival: Anatomy of a Cable Deal: INTERSECTIONS
Science and documentary programming continues to succeed across many major networks. Premiering on SPEED in July, INTERSECTIONS takes a fast-paced, scientific look at the elements that have to come together perfectly to create incredible moments of heart-pounding events. Moderator Gary Lico, president and CEO of international development and distribution company CABLEready, in conversation with SPEED VP of Programming & Executive Producer Bob Ecker, will guide the audience through the process of creating a hit television show and staying on top of industry trends.
At the session, CableU (www.cableu.tv) will launch its third annual “Emerging Producer” Nonfiction TV competition. The winner will receive a membership to CableU, the industry’s only third-party view of cable programming and strategies, along with a free consultation from sister distribution company CABLEready and a potential representation deal. Finalists will pitch their ideas to the CABLEready development team at January’s NATPE 2011 conference and exhibition in Miami, Florida.
Moderator(s): Gary Lico, President/CEO, The Companies of CABLEready
Speaker(s): Robert Ecker, VP of Programming & Executive Producer, SPEED
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2:30 to 3:15 PM
Olympic Ballroom I |
LATV Festival: Anatomy of a Hit Web Series
It just keeps getting better! Web series are hitting their stride with top-tier talent and over-the-top creativity. We’re bringing
the best to share their process and tips for what it takes to create award-winning content for the Web. Shows featured
include BACK ON TOPPS, THE BANNEN WAY and THE TOTALLY RAD SHOW
Moderator(s): Barrett Garese, Founder, Spytap Industries
Panelist(s): Randy Sklar, Comedian & Actor, El Chopper Quatro and HELD UP; Jason Sklar, Comedian & Actor, El Chopper Quatro and HELD UP; Alex Albrecht, Content Creator/Producer, Team Awesome, Fat Dolphin, Revision3; Mark Gantt, Actor/Co-Writer/Executive Producer, THE BANNEN WAY, ; Jesse Warren, Writer/Director, Sony
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2:45 to 3:15 PM
Olympic Ballroom 2 |
Workshop: Pitch Clinic – Unscripted
Lifestyle, documentary and reality show ideas are prepared, developed and pitched with certain elements inherent to
nonfiction show ideas. This pitch clinic analyzes nonfiction show breakdowns and presentations necessary for successful pitches in the unscripted arena. Essential elements include treatments, scheduling, pre-production planning and show breakdowns; without these, your idea may not connect with potential buyers. Find out how to compose your best pitching materials and pitch to win!
Presenter(s): Laurie Scheer, Pitch Coach, Tribeca Flashpoint Academy
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3:30 to 4:30 PM
Olympic Ballroom I |
LATV Festival: In Bed with a Brand
At the end of the day, advertisers are the ones underwriting most TV and web content. And just as studios and networks can greenlight a project, so can brands. In fact, as the walls come down, many creators are inking deals directly with brands and advertisers. We'll hear from advertising executives about successful brand-creator relationships for digital projects that built audience and grew revenue for both players. Attendees will also learn what's needed from a brand's perspective. What do brands want, what are they willing to invest in and how can you get them to say yes to your show?
Moderator(s): Daisy Whitney, Host, Producer, Reporter, New Media Minute, NATPE, Beet.TV
Presenter(s): Kimberly Kyaw, Sr. Media Strategist, Toyota
Panelist(s): Keith Richman, CEO, Break Media; Jared Tobman, EVP, Digital and Production, Reveille; Steven Amato, Partner, Omelet, LLC; Eric Day, Senior Strategist, Branded Entertainment, Microsoft; Rob Barnett, Founder and CEO, My Damn Channel; Jon Vlassopulos, CEO, skyrockit, GM, Bellrock
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3:45 to 4:30 PM
Westside Room |
LATV Festival: Device Download: Plug In to What’s Next
The future of television isn't in a box, it's in your hand. Join us as we explore the technologies and platforms that are changing the way content is consumed and distributed – from set-top boxes and IPTV systems to mobile phone applications and the world of web television.
Moderator(s): Brady Brim-DeForest, CEO, Tubefilter
Panelist(s): Andrew Kippen, VP, Marketing, Boxee; Mitch Berman, Chairman & Founder, ZillionTV; David Kruis, CEO, Metranome; Drake Pruitt, SVP, Business Development, Ascent Media; Greg Goldman, Chief Creative Officer, PHILO
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3:45 to 4:30 PM
Olympic Ballroom 2 |
Workshop: The Business & Art of Format: The Basics
The international format market is worth $3.5 billion a year. Money talks and producers are listening. Here’s your opportunity to hear from some of the leaders in the format world, founders and trainers at the EMC (Entertainment Master Class). This session will cover the basics: how to start, how to find a niche, how to create, how to develop, how to pitch and, most important, how to hang on to your rights! A “must attend” for anyone wanting to get into the format business at any level.
Moderator(s): Michel Rodrigue, Format Advisor & Broker, The Format People Group
Panelist(s): David Lyle, President, Fox LOOK; Julie Bristow, Executive Director, CBC Factual Entertainment, CBC/Radio-Canada; Paul Gilbert, SVP, International Formats, CBS Studios International
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4:45 to 5:15 PM
Westside Room |
LATV Festival: The NEXT New Network: The Intersection of Cable and Web Programming
What does the future look like for traditional TV? Years from now, we may still have TVs in our livings rooms, in fact we most likely will; however, TVs with Internet connections will be the new norm. Television will no longer be so isolating, instead, in this age where social media dominates our daily lives, television will be another means of connecting people.
Next New Networks is a next generation media company. The company’s founders came directly out of the cable industry, and formed this company with the mission of creating the NEXT new network: a network designed specifically for the Internet. In the past three years, Next New Networks’ shows have been viewed over 900 million times. Just one of their videos has been viewed over 20 million times. Web series are now reaching the same viewership numbers that we see for traditional cable programming. The shift in traditional programming has begun.
Moderator(s): Christopher Albrecht, Editor, GigaOM TV, GigaOM
Speaker(s): Lance Podell, CEO, Next New Networks
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5:00 to 5:30 PM
Olympic Ballroom I |
LATV Festival: How to Make a Win-Win Deal in Online Video
Online videos are becoming the primary form of media entertainment for many people. Determining how to value content and create agreements that all sides can be satisfied with has challenged the entertainment industry and brought Hollywood to a standstill. When large companies take advantage of the little guy, no one wins. It is possible to broker mutually beneficial deals that use innovative strategies and take advantage of both the strengths and weaknesses of the ever-changing online video advertising model.
Presenter(s): Tim Street, VP, Mobile Video, mDialog
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5:30 to 6:15 PM
Olympic Ballroom 2 |
Workshop: Pitch Clinic – Digital
In a multiplatform universe that combines TV and Internet content, the techniques for pitching are unique to the broadband digital landscape. This pitch clinic embraces pitching for traditional and multiplatform arenas. Will you be ready with content to fill these thousands of digital channels? Learn how some of your traditional-based show ideas (scripted and non-scripted) can be adapted to work in this exciting arena.
Presenter(s): Laurie Scheer, Pitch Coach, Tribeca Flashpoint Academy
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5:45 to 6:15 PM
Westside Room |
LATV Festival: The Mirror Test: How to Breathe New Life Into Your Business
Hailed a “Celebrity CMO” by Forbes magazine and famous for his outspoken appearances on numerous television networks, Jeffrey Hayzlett is widely recognized as one of the most influential marketers of our time. He’ll talk to us about
what he calls “The Mirror Test,” the title of his new book and a new way to look at your company’s marketing and sales
strategy. Hayzlett will share with you some of the newest ways to win with social media, redefine your elevator pitch and help you to transform your business. He has just led one of the biggest iconic turnarounds of Kodak and is here to share how you can do the same for your business. Will your business be positioned to fog the mirror and grow in today’s new economy?
Presenter(s): Jeffrey Hayzlett, Celebrity CMO and Author, CMO, VP Eastman Kodak
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5:45 to 6:30 PM
Olympic Ballroom I |
LATV Festival: The Politics of Net Neutrality: What Content Creators Need to Know
Net neutrality has been a fast-growing national and entertainment news topic over the past months. But what is it and why should content creators be concerned? Join us for a primer on the key components of net neutrality. Learn who the stakeholders are, why Hollywood is divided, and what the Federal Communications Commission (FCC) and members of Congress are planning to do in this epic battle to preserve a thriving and uncensored digital entertainment marketplace for consumers. Join content creators, entertainment media and guild representatives for a lively discussion and learn how you can get involved.
Moderator(s): Pam Kulik, President, Web TV Alliance
Panelist(s): Justine Bateman, Partner, FM78.tv; Jim Louderback, CEO, Revision3; Sharon Waxman, Editor-in-Chief, CEO, TheWrap; Mark Friedlander, National Director, New Media, Screen Actors Guild; Christina Gagnier, Esq., Partner, Gagnier Margossian LLP
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6:30 to 8:30 PM
Producers Tent |
LATV Fest at Night: Innovator Award Cocktail Reception: EXTREME MAKEOVER: HOME EDITION
Currently one of ABC’s top rated series since its premiere in 2003, EXTREME MAKEOVER: HOME EDITION has been building hope for deserving families one home at a time. Chosen as much for their commitment to making the world a better place as their need for a better place to live, these families remind us that heroes aren’t born, they are made out of circumstances that champion the human spirit to persevere. Whether revamping a home to better accommodate children with special needs or rebuilding the lives of those in the wake of devastation caused by hurricane Katrina, EXTREME MAKEOVER: HOME EDITION continues to entertain and encourage millions. NATPE is proud to honor this literally groundbreaking series with the
2010 Innovator Award.
Host(s): Chris Harrison, TV Host, The Bachelor/The Bachelorette
AwardRecipient(s): Rob Smith, SVP, Programming, Endemol USA; Caroline Baumgard, SVP of Development, Endemol USA
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Wednesday, July 14
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9:00 to 12:30 PM
Westside Room |
LATV Festival: NextTV Finalist Screenings
The NATPE LATV Fest NextTV Competition showcases and rewards excellence for professionally generated video Web series. This year’s submissions are sure to educate, enlighten and entertain. See how your favorite entry stands up against the competition on the way to winning this year’s $3000 grand prize.
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9:00 to 12:30 PM
Producers Tent |
LATV Festival: Pitch Pit 2010
Here’s your chance to pitch your series or program idea in guaranteed one-on-one meetings with seasoned development experts. The event is a proven favorite that brings passion, talent and fresh ideas to the forefront.
Register by June 6 for LATV Fest ’10 to gain access to Priority Pitch Pit sign-up.
You must register for LATV Fest ’10 by June 30 to access the advance online Pitch Pit sign-up. Those registering for LATV Fest ’10 after June 30 will have to wait until you get onsite on July 13 to book your two Pitch Pit meetings.
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1:00 to 2:30 PM
Tent |
Industry Insight: Industry Insight Lunch – JD Roth
Join us for lunch and conversation with Executive Producer JD Roth. JD’s over 20-year career includes founder of Slam Dunk Productions and co-founder with Todd A. Nelson of 3Ball Productions. He’s worked as an actor, game show host for both kids and adult programming and currently enjoys his role as an executive producer of THE BIGGEST LOSER, returning for its 11th season. JD is a “hands on” producer and a consummate television player. Don’t miss this chance to hear what it takes to produce one of the most popular and beloved nonfiction shows and build an enduring career in television.
Moderator(s): Bob Harper, Fitness Trainer, THE BIGGEST LOSER, NBC Universal
Speaker(s): JD Roth, CEO/Co-founder, 3 Ball Productions
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2:30 to 3:15 PM
Olympic Ballroom I |
LATV Festival: Producing Content for the Smartphone
Smartphones represent a relatively small percentage of U.S. handset sales but more than 70% of mobile video streams. Savvy producers, such as former Nickelodeon Entertainment President Albie Hecht, are inverting the old model of content creation and developing original properties for Smartphones, without investing millions in a TV pilot. To date, transmedia
success stories have been elusive. This panel will examine some of those successes, both in the U.S. and abroad, and how you should approach developing content for the Smartphone ecosystem.
Moderator(s): Levi Shapiro, Partner, TMT Strategic Advisors
Panelist(s): Jonathan Sharp, Head of Preloads, Nokia Inc.; Natalie Farsi, Head of Mobile, Warner Bros.; Andres Jordan, VP of Innovation, Deutsche Telekom North America; Neeraj Choubey, GM, Tablets, Dell; Adrian Van Meerbeeck, VP, Strategy and Research, NTT DOCOMO USA, Inc.
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TMT Strategic Advisors
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2:30 to 3:15 PM
Westside Room |
LATV Festival: So You've Pitched – Now What?
You pitched last year and nothing happened. You polished it, revamped it and pitched it again this year even better than before! NOW WHAT? Restructure it for a different format or platform? Consider it dead in the water and move on to the next idea? What if your idea is a hit but has changed considerably during the course of your pitch? OR, you just pitched for the first time. A week passes and you’re champing at the bit to follow up without being too aggressive. Do you call? Send an e-mail? You’ve got questions. You NEED answers. We’ve put together another panel of producers, agents and development execs to talk candidly about life after the pitch.
Moderator(s): Mike Duffy, EVP, Development, RDF USA
Panelist(s): Austyn Biggers, Sr. Director of Development, BET Networks; John Ferriter, Managing Director, Octagon Entertainment; Alan Braun, Agent - Alternative Television, Creative Artists Agency; Philip Gurin, President, The Gurin Company
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3:30 to 4:15 PM
Olympic Ballroom 2 |
LATV Festival: Diversity: Moving Beyond Entry Level
Networking, festivals and fellowships…oh my! There are a hundred ways to get a foothold on the first rung but what does it take to keep moving up the ladder? Hear from the movers, shakers and change agents who are enjoying the view from the top and positioning future industry players. Everyone has to start somewhere and they’ll share the high points and challenges of the journey with you.
Moderator(s): Lori K. Lynem, Executive Director, Business Affairs, Disney ABC Networks Group
Panelist(s): Carrie Clark, Director of Recruiting, Comcast Networks; Ali LeRoi, Writer/Producer/Director, 5914 Productions, LTD; David Hudson, VP, Alternative Programming, TNT & TBS; Cary Broussard, Author, FROM CINDERELLA TO CEO,
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3:30 to 4:15 PM
Olympic Ballroom I |
LATV Festival: Get onto Mobile and Get Paid
Internet fortunes have risen and fallen, but mobile video has yet to peak. Everyone carries a phone, and smartphones all play video, right? So how can you, the creators of Hollywood, get onto this new screen and get paid for it? Meet the top mobile video experts – those who can do, and can teach.
Moderator(s): Frank Chindamo, President & Chief Creative Officer, Fun Little Movies
Panelist(s): Ashkan Karbasfrooshan, CEO, WatchMojo; Dinesh Moorjani, SVP, IAC/InterActive Corp.; Steven Masur, Founding Partner, MasurLaw; Daniel Tibbets, EVP, Studio Chief, GoTV Networks; Amber J. Lawson, Comedy Publisher, Babelgum.com
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Fun Little Movies
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3:45 to 4:15 PM
Westside Room |
LATV Festival: PepsiCo and the Media: Transforming the Relationships Between Brands and Media Companies
PepsiCo’s Media Strategy and Investment group recently re engineered their approach to creating true partnerships with the media industry. This called for a complete reshaping of everything from the briefing and proposal process, negotiation of comprehensive and fully integrated deal and campaign elements, and seamless execution of extremely ambitious custom content and production across multiple partners. The outcome of the process, as seen in the Pepsi Refresh Project and the Mt. Dew Democracy campaign, has been truly transformative. By eliminating the inefficiencies of traditional models and substituting transparency, insight and accountability, PepsiCo has carved a path for future relationships between its brands and media partners. Hear the tale of this transformation directly from two of the players who took it from a germ of an idea to a tangible lesson in the power of strategy and execution to yield meaningful, positive change.
Moderator(s): Alan Frutkin, Correspondent/Producer, Mediaweek/e5 Global Media
Presenter(s): Chad Stubbs, Senior Manager, Media Strategy & Investment, Pepsi North America; Claudia Cahill, Principal, medium
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4:15 to 4:45 PM
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LATV Festival: Coffee Break
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4:45 to 5:30 PM
Olympic Ballroom I |
LATV Festival: Mastering Mobile Commerce: Bringing Audiences and Advertisers Together
Today advertisers are looking for more than just simply impressions and branding. Provide more value to your advertisers by using mobile to create a bridge between advertisers, your audiences and retailers. Smartphone applications, 2D barcodes, SMS campaigns, m-commerce – all can play a role, but what medium or solution has the reach and frequency that drives sales? This panel will discuss how you can offer mobile activation packages for your advertisers that enable them to have a conversation post :30 spot to drive conversion at retail.
Moderator(s): Jared Lake, Director, Business Development, Impact Mobile
Panelist(s): Andy Kleitsch, CEO, Billing Revolution; Jeremy Aisenberg, VP, Strategic Initiatives, Octagon
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4:45 to 5:30 PM
Olympic Ballroom 2 |
LATV Festival: Social Media & TV
In the era of Facebook and Twitter, each of us is now our own micro-broadcast network. This has huge implications – and creates enormous opportunities – for producers and television networks to integrate social media with storytelling and promotion. In fact, many of the big successes on television in the last few years, including LOST, MAD MEN and OPRAH WINFREY, are actively innovating in the social media sphere to increase viewer engagement. Several of the leading practitioners will separate the hype from the facts and share their real-world experiences about social media and television.
Moderator(s): Damon Berger, Director of Digital Marketing, 20th Century Fox
Panelist(s): Joost van Dreunen, Ph.D., Managing Director, SuperData Research; Miles Beckett, CEO, EQAL; Cristian Cussen, Director of Business Development, Ning; Alex Barkaloff, Executive Producer, Digital Media, Lionsgate; KC Estenson, GM, CNN.com
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4:45 to 5:30 PM
Westside Room |
LATV Festival: Using Media Muscle to Get America Working
Companies from brand to broadcast are using media technology to revitalize America’s economy. Beyond job boards and Craigslist, hear from the players creating and implementing strategies designed to connect people with jobs in the 21st century media landscape – and discover how savvy producers and content creators are getting in on the action.
Moderator(s): Jim Giggans, Broadcast Journalist, Jim Giggans, Inc.
Panelist(s): Gregory Irish, Executive Director, Los Angeles Workforce Investment Board (WIB); Will Givens, Director of Branding and Integrated Marketing, Fox 5 San Diego; Bill Deutch, CEO, Linear Media; Betsy Aoki, Senior Program Manager, Microsoft (Bing)
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Linear Media, Inc.
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5:45 to 6:30 PM
Olympic Ballroom 2 |
LATV Festival: Cable Advertising Gets Personal
The set-top box, TV set and refrigerator now have something in common – they are all connected to the Internet. In the next
couple of years, cable networks are hoping to increase CPMs and engagement for more targeted and personalized digital advertising. Three of the most innovative thought leaders in the cable industry will discuss the implications for cable networks, advertisers and content owners.
Moderator(s): Levi Shapiro, Partner, TMT Strategic Advisors
Panelist(s): David Verklin, CEO, Canoe Ventures; Jason Klarman, President, Oxygen Media; Mark Garner, SVP, Distribution, Marketing and Business Development, A&E Television Networks
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TMT Strategic Advisors
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5:45 to 6:30 PM
Westside Room |
LATV Festival: It’s a Thin Line Between Love and TV
From development and production to marketing and distribution, the business of television is NOT for the squeamish. Passion, commitment and vision are mandatory. Thick skin is not optional. It’s who you know AND what you know that keeps you in the game because there’s only one rule: survive. Though the terrain of television is a seemingly unending challenge to conquer, still many are drawn to its magic. Why? Find out from a panel of TV executives why they do what they do – and what makes the business of buying and selling programming, against all odds, still so seductive.
Moderator(s): Eric Schotz, President and CEO, LMNO Productions
Panelist(s): Natalka Znak, Chief Creative Officer, RDF USA; Stephen J. Davis, President, Hasbro Studios; Peter Murrieta, Executive Producer/Showrunner, FM78.TV; Michael Branton, EVP, GRB Entertainment
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5:45 to 6:30 PM
Olympic Ballroom I |
LATV Festival: Mobile DTV – A Primer
Beginning in January, U.S. broadcasters began Mobile DTV, by which they send their over-the-air signal to mobile phones. Over 100 stations are expected to be mobile by the end of 2010. What does this mean for producers of TV content? Do productions now have to consider the mobile screen in how they shoot? What about digital rights? This panel assembles the experts to describe what stations are doing now and the ways that Mobile DTV will change the existing TV content model.
Moderator(s): Debra Kaufman, Founder and Editor, MobilizedTV
Panelist(s): Randa Minkarah, SVP, Business Development, Fisher Communications, Inc.; Anne Schelle, Executive Director, Open Mobile Video Coalition; John Lawson, Principal, Convergence Services, Inc.
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6:30 to 8:30 PM
Green Circle Terrace |
LATV Fest at Night: NextTV Awards Reception and Party
Video is the life of the party! Come and celebrate entrants and entries alike as we crown the grand prize winner at the Second Annual NATPE NextTV Competition. Hosted by Shira Lazar, this is face-to-face social networking at its best.
Host(s): Shira Lazar, Digital Correspondent, CBSNews.com
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Thursday, July 15
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TITLE / DESCRIPTION / PANELISTS |
PARTNERS & SPONSORS |
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8:30 to 9:15 AM
Olympic Ballroom 1 |
Coffee With: Coffee With: Mark Horowitz, NCIS Executive Producer
Originally a spin-off of the popular JAG series, NCIS is proving a bonafide standalone hit with fans looking forward to an eighth season airing in fall of 2010. With a resume of great television including SPENCER FOR HIRE, NORTHERN EXPOSURE and DOOGIE HOWSER M.D., Executive Producer Mark Horowitz is on hand to share his experience in this candid one-on-one session.
Moderator(s): Chris Willman, Entertainment Journalist, TV Guide magazine
Speaker(s): Mark Horowitz, Executive Producer, NCIS
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9:30 to 11:00 AM
Constellation Ballroom I |
LATV Festival: All-Access Mentor Round Robin: Digital
Don’t miss this opportunity to pick the brains of today’s leading digital content execs. From how to develop online and mobile projects and the latest thriving online networks to monetization possibilities, the innovators who dominate in the digital realm will be on hand to answer these burning questions and more.
Admission to all All Access Mentor Round Robin Workshops require separate admission fee of $125 per seat. Advance sign-up is recommended as space is limited. Additional seats may be available onsite. Please check in at advance registration for availability.
Panelist(s): Marc DeBevoise, SVP, Digital Media, Business Development & Strategy, Starz Media; Jonathan Small, SVP, Editorial and Creative Lab, Break Media; Ilsa Berg, Director, Programming, Fox Television Studios; Jonathan Prince, Producer, Once a Frog; Damon Berger, Director of Digital Marketing, 20th Century Fox; Alexis Rapo, VP, Digital Media, Disney ABC Television Group; Sibyl Goldman, VP, Yahoo! Entertainment; Tamara Krinsky, New Media Program Manager, Writers Guild of America, West
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9:30 to 10:30 AM
Olympic Ballroom 1 |
LATV Festival: Inside the Writers Room – NCIS
How do you craft a nail-biting procedural drama in a military context? What does it take to build an ensemble of characters as compelling as the storylines? Just ask the writers behind NCIS. The CBS show was the most popular scripted program of the year, the first such victory in seven seasons on the air. Whatever they’re doing, it’s working. Join us for this conversation around writing: what works, what doesn’t – and how to tell the difference.
Moderator(s): Craig Tomashoff, Executive Editor, TV Guide Magazine
Speaker(s): Gary Glasberg, Executive Producer, NCIS
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11:00 to 12:00 PM
Olympic Ballroom 1 |
Workshop: This is Your Pilot Speaking: Showing YOUR Voice in a Pilot or TV Spec Script
Writing compelling pilot and spec scripts is about telling familiar stories in a new and entertaining way. Armed with the tools and process, a writer can develop a script that feels brand-new and work across all platforms. Join Writers Boot Camp founder Jeffrey Gordon in this candid and comprehensive discussion on developing your process and using tools that tell a familiar story in a truly exciting way. Addressing the most challenging aspects of writing, Jeff provides insight that you can immediately apply to your work and writing lifestyle.
For 21 years Writers Boot Camp has trained writers to succeed at the highest levels. WBC alumni include the creators or co-creators of BURN NOTICE, LOST, THE CLEANER and THE STARTER WIFE, and have been staffed on MAD MEN, EVERYBODY LOVES RAYMOND, PRIVATE PRACTICE, SEX & THE CITY CALIFORNICATION, WEEDS, ENTOURAGE, FAMILY GUY, LAW & ORDER, GREY’S ANATOMY and CASTLE.
In this 60 minute session, he'll address:
-- The Four Levels of Creative Development
-- Creating Higher Concept Material
-- The Distinctions of Writing for Television
And, a few session participants will have the chance to pitch their TV spec or pilot idea for conceptual evaluation!
Presenter(s): Jeffrey Gordon, Founder, Writers Boot Camp
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11:30 to 1:00 PM
Constellation Ballroom I |
LATV Festival: All-Access Mentor Round Robin: Unscripted
Sometimes unbelievable. Never uninspired and often unpredictable. Unscripted TV. From reality blockbusters and documentaries to daytime and game show fare, this is your chance to interact with creators of top-performing unscripted shows and get answers to the critical questions you have about everything from your content to your career.
Admission to all All Access Mentor Round Robin Workshops require separate admission fee of $125 per seat. Advance sign-up is recommended as space is limited. Additional seats may be available onsite. Please check in at advance registration for availability.
Panelist(s): Todd A. Nelson, CEO and Co-founder, 3 Ball Productions; Denise Cramsey, Owner/President, DCTV; James Bolosh, VP, Development, MTV; Bob Horowitz, President, Juma Entertainment; Eli Frankel, SVP, Development, Magical Elves Inc.; SallyAnn Salsano, President, 495 Productions; Dan Partland, Executive Producer, INTERVENTION, GRB
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1:30 to 3:00 PM
Constellation Ballroom I |
LATV Festival: All-Access Mentor Round Robin: Talk to the Brands
Think you’ve got the perfect project for an advertiser? Think again. You might be surprised at what the big brands are really looking for. Take the guesswork out of creating brand-integrated content and get some face time with national brand leaders on pitching and producing your content and attracting and attaching sponsorship dollars!
Admission to all All Access Mentor Round Robin Workshops require separate admission fee of $125 per seat. Advance sign-up is recommended as space is limited. Additional seats may be available onsite. Please check in at advance registration for availability.
Panelist(s): Barry Waldo, VP, WW Entertainment, Corporate Partnerships, & Consumer Products, Mattel, Inc.; Bryan Biniak, VP and Global Head, Ovi Publish, Nokia; Jeffrey Hayzlett, Celebrity CMO and Author, CMO, VP Eastman Kodak; Magnus Gustafsson, Head of Digital Media, IKEA; Porter Gale, VP, Marketing, Virgin America; Rob Maresca, Brand Integrations, Subway
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3:30 to 5:00 PM
Constellation Ballroom I |
LATV Festival: All-Access Mentor Round Robin: Agents/Lawyers
If you want to swim with the sharks you can’t be afraid of the water. Learn the art of the deal from the deal makers themselves. From tips and strategies to common rookie mistakes to avoid, top agents and attorneys share how to best position yourself to take your project from concept through production.
Admission to all All Access Mentor Round Robin Workshops require separate admission fee of $125 per seat. Advance sign-up is recommended as space is limited. Additional seats may be available onsite. Please check in at advance registration for availability.
Panelist(s): Steven Masur, Founding Partner, MasurLaw; Brandon Martinez, New Media Agent, Abrams Artists Agency; Jason Nadler, Agent, Head of Online Dept., United Talent Agency; Kirk Schenck, EVP, DHX USA, DHX Media; Brad Schenck, Talent Agent, Paradigm; Pierre Brogan, Agent, Creative Artists Agency; Blake Fronstin, TV Agent, William Morris Endeavor
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