NATPE 2010 Agenda

Schedule subject to change.

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Sunday, January 24

  TIME / LOCATION TITLE / DESCRIPTION / PANELISTS PARTNERS & SPONSORS
2:00 to 3:00 PM
Islander I 		 Presentation Theater: Selling Telenovelas: 2 Billion Viewers Worldwide and Growing
Telenovelas didn’t become a viewer and advertiser favorite by accident. What’s the secret to the global success of this genre? Is it cross-platform distribution, product placement, aggressive ad campaigns, or a savvy combination of all of the above? Find out how experts from leading producers and distributors of telenovelas market this format globally, creating audience loyalty that lasts for generations.

Moderator(s):  David Gregg, VP, International Publicity, The Bold and The Beautiful
Panelist(s):  Luis Daniel Capriles, VP of Digital Media, Telemundo Internacional;  Michal Nashiv, President & CEO, Dori Media Distribution Argentina, CEO of Dori Media Contenidos; President of Dori Media Central Studios;  Raphael Correa Netto, International Sales Director, Globo TV International  

Produced with:

The International Academy of Television Arts & Sciences
3:30 to 5:00 PM
Islander I 		 Presentation Theater: Screening: India – A Love Story
Fresh from the winner’s circle comes TV Globo’s INDIA – A LOVE STORY. Come see what makes this particular program the 2009 International Emmy Winner for Best Telenovela and enjoy excerpts from the other winners in categories from around the world.
 
5:00 to 7:00 PM
Border Grill 		 Event: SXSW Kick Off Party
Let’s get this conference started! Network over cocktails and tasty treats in an exclusive event brought to you by SXSW. Plan your next three days at NATPE 2010 around must-attend sessions and events to maximize your experience.
 

 

Monday, January 25

  TIME / LOCATION TITLE / DESCRIPTION / PANELISTS PARTNERS & SPONSORS
9:00 to 10:00 AM
Islander B 		 Think Tank: Keynote Conversation with David Zaslav
As president and CEO of Discovery Communications, David Zaslav sets the strategy and oversees operations of the #1 nonfiction media company in the world, reaching more than 1.5 billion cumulative subscribers in over 170 countries. His unwavering commitment to growing and developing a brand began with his tenure at NBC where he was instrumental in launching CNBC and played a key role in creating MSNBC. At the helm of Discovery he drives the efforts strengthening Discovery’s world-class brands, highlighted by a partnership with Oprah Winfrey to launch OWN: The Oprah Winfrey Network, a multiplatform joint venture coming to 70 million U.S. homes. Always at the forefront of trends in programming and distribution, Zaslav brings his insight and sharp analysis to NATPE for a candid conversation on the state of the industry.

Moderator(s):  Brian Lowry, Columnist/Critic, VARIETY
Speaker(s):  David Zaslav, President & CEO, Discovery Communications  
10:00 to 10:30 AM
Digital Theatre 		 Digital: It’s Not Too Late: Grow Your Audience With Live Streaming Video
Engage and grow your audience! Have viewers interact directly with your shows! Live streaming video has made true
“two way TV” possible. Follow the examples set by G4 TV, The Travel Channel, MTV and others who have worked with
Stickam.com, the live streaming video industry pioneer, to directly connect with their audiences. Reach viewers before the broadcast premiere by giving audiences an advance peek from the set or backstage (like MTV), have your stars host an
interactive Q&A pre show or post show chat (like The Travel Channel), or use the home viewers to power a “virtual
audience” that you put right into your TV broadcast via webcam (like G4 TV). Want to launch a new Web or television
series? Live streaming also provides an excellent, affordable platform to incubate your show and go viral before your
premiere release. Stickam can deliver over 40,000 viewers per hour to your event (and make you a #1 Twitter trending
topic)! Plus, live streaming can be a powerful additional revenue stream that’s advertiser friendly. Why? There’s no
skipping or fast forwarding during a live event (no time shifting) and audiences crave interaction. White labeling is also available.

Presenter(s):  Andy Wombwell, Program Director, Stickam.com
Panelist(s):  Chad Rogers, Real Estate Expert, Stickam.com;  Cy Cary, Director, Digital Development MTV/VH1, MTV Networks;  Aaron Novak, Production Manager, Stickam;  Marc Chambers, Digital Content Manager, CBS Radio  

Produced with:

Stickam
10:30 to 12:00 PM
Islander D 		 Workshop: All-Access Mentor Round Robin – Unscripted
From reality TV blockbusters to documentary TV to daytime and game show fare, this is your chance to interact with eight creators of top-performing unscripted shows and get answers to the critical questions you have about your career.

Admission to all All Access Mentor Round Robin Workshops require separate admission fee of $100 per seat. Advance sign-up is recommended as space is limited. Additional seats may be available onsite. Please check in at advance registration for availability.

Panelist(s):  Bertram van Munster, Executive Producer, Director, Earthview, Inc.;  Eric Schotz, President and CEO, LMNO Productions;  Andy Stabile, Agent, Alternative, Creative Artists Agency;  Philip Gurin, President, Executive Producer, The Gurin Company;  Paul Buccieri, President & CEO, ITV Studios;  Stella Stolper, Executive Producer, Wikked Entertainment;  Ken Mok, Executive Producer, AMERICA'S NEXT TOP MODEL  
10:30 to 11:30 AM
Islander I 		 Presentation Theater: Ubiquitous Content & Scarce Dollars: What Television Needs to Know About Social Media & the Real-Time Web
Five years ago there were approximately 25,000 broadcasters in the United States; today there are more than 55 million. This is only one of the problems facing the television industry. Authenticated streaming, TV everywhere, open networks vs. walled gardens, real-time data, digital tribes, trust circles, communities of interest – there's new jargon and new challenges for the information age. Shelly Palmer, managing director of Advanced Media Ventures Group LLC and host of NY Nonstop’s Digital Life with Shelly Palmer, will help you see the intersection of technology, media and entertainment through your customer’s eyes. He will discuss the underlying sociological and technological forces that are reshaping the business and give you key insights that will help you craft the best strategies and solutions for your organization.

Presenter(s):  Shelly Palmer, Host, DIGITAL LIFE WITH SHELLY PALMER, Advanced Media Ventures Group, LLC  
11:30 to 12:30 PM
Islander B 		 Think Tank: Anatomy of a Hit: Modern Family
Just when the family comedy genre needed a boost of energy, enter ABC’s MODERN FAMILY, breathing new life into primetime. If you attended the exclusive sneak preview at LATV Fest, you already know why this show is a hit. Quirky, well-developed characters, great storylines and sharp dialogue make this show both family-friendly and sophisticated enough to give cable a run for its money. Hear from the studio, executive producer Steve Levitan and the ensemble cast on how they crafted this fresh and timely take on the blended family and earned a Golden Globe nomination for Best Television Series Comedy/Musical in the process.

Moderator(s):  Marc Berman, Senior Television Writer/Mr. TV, MEDIAWEEK
Speaker(s):  Dana Walden, Chairman, 20th Century Fox Television;  Sofia Vergara, Gloria on ABC's MODERN FAMILY, 20th Century Fox Television Distribution;  Julie Bowen, Claire on ABC's MODERN FAMILY, 20th Century Fox Television Distribution;  Ty Burrell, Phil on ABC's MODERN FAMILY, 20th Century Fox Television Distribution;  Ed O'Neill, Jay on ABC's MODERN FAMILY, 20th Century Fox Television Distribution;  Steven Levitan, Executive Producer/Creator, Picture Day Productions  
11:30 to 12:00 PM
Digital Theatre 		 Digital Briefings: Formatting Content for Digital Delivery
With the ever-expanding arena of online and mobile distribution, properly prepping your content for digital delivery is critical. This session presents the specifications for a range of leading platforms, and technologies from YouTube to SD / HD transfer of content to MobileMe to the iPhone, exploring both the minimum and the optimal specs for content delivery and viewing.

Moderator(s):  David Rice, Chief Strategy Officer, Unicorn Media
Presenter(s):  Larry Pursley, Founder & CEO, Imagine Media
Panelist(s):  Ron Yekutiel, Chairman & CEO, Kaltura  

Sponsored by:

Circa Pictures
11:45 to 12:45 PM
Tradewinds C 		 Insight Arena: Fans & Brands: Success Stories in Co-creation & Connectivity
It’s all about the ROI. Advertisers want consumer engagement, data and sales. Programmers need to monetize digital distribution. Enter interactivity. Broadband has transformed the programming landscape – redirecting distribution, redefining “content” and reworking business models. Throw social networking in the mix, stir in innovative marketing tactics and voila, we have chaotic opportunity. Where do brands fit in to user-generated content? How do producers leverage direct to Web distribution? We’ll explore what’s possible through interactivity and targeted distribution across the spectrum: TV, Web, mobile, VOD, DVR, game consoles and retail networks. This migration to digital distribution and viral video networks creates a wealth of choices for programmers, producers, marketers and skilled amateurs. What does it mean for your business?

Moderator(s):  Allison Dollar, CEO, ITV Alliance
Panelist(s):  Van Vandegrift, CEO, matrixx;  Oren J. Katzeff, VP & GM, Demand Entertainment, Demand Media, Inc.;  Arthur Chan, SVP, Managing Director - Digital Media, Palisades MediaGroup;  Steven Amato, Partner, Omelet;  Laurel Bernard, SVP, Marketing, FOX Broadcasting Company  

Produced with:

ITA - Interactive Television Alliance
12:00 to 6:00 PM
Theatre on the Floor 		 Event: Celebrating Reality Food TV
Please join us at the Celebrity Chef Kitchen at NATPE 2010. This year we are “Celebrating Reality Food TV” featuring top
celebrity chefs in segments such as TOP CHEF – Quickfire Challenge and IRON CHEF, where industry executives are
paired with celebrity chefs in each competition. We will also be showcasing top Las Vegas chefs.

Happy Hour Cocktail Competitions and Blind Wine Tastings will be a fun way for attendees to end the day at our Meet and Greet from 4–6 p.m. at the Celebrity Chef Kitchen.

Noon – NATPE Top Chef – Quickfire Challenge – Judged by Celebrity Chefs
1pm – NATPE Top Chef – part II
2PM Paul Bartolotta, Executive Chef, BARTOLOTTA Ristorate di Mare, Wynn Las Vegas
4pm – Vegas Bartender Competition – Hosted by Anthony Caporale, “Art of the Drink”
5pm – Mixology Competition with Network execs
5:45pm – Top Chef Contestant winner from noon and 1pm compete in finale

Presenter(s):  Betty Fraser, Co-Owner, Grub and As You Like It Catering;  Neal Fraser, Co-Owner & Executive Chef, Grace and BLD Restaurants;  Sean DiCicco, Executive Chef, Mandalay Bay Resort & Casino;  Richard Blais, Chef and Culinary Designer, Trail Blais;  Anthony Caporale, Producer and Host, Art of the Drink TV;  Patricia Richards, Mixologist, Wynn Las Vegas & Encore  

Sponsored by:

Whole Foods Market
12:00 to 1:00 PM
Islander I 		 Presentation Theater: Opportunity Knocks – Answer With the Perfect Pitch
For a second year, CableU and NATPE are giving producers an incredible opportunity to pitch program ideas to leading industry executives.

In this session, producers of the top three entries into the CableU Emerging Producers Nonfiction TV Competition will pitch their programs directly to the CABLEready development team. They will receive feedback on the quality of their presentation and pitch, as well as the saleability of their show. At the end of the panel, the winner will be announced. Last year’s winning producers sold their program to History!

This can’t-miss session will provide independent producers insight into the pitching process and what works – and what doesn’t – when it comes to making that pitch of a lifetime.

Moderator(s):  Gary Lico, President & CEO, CABLEready
Presenter(s):  Barbara Shearer, Emerging Producer Finalist, THE AGENCY, Pink Slip Productions;  Russ Johnson, Emerging Producer Finalist, LONE STAR OPERA, AMP Productions;  Brian Gee, Emerging Producer Finalist, VICIOUS CIRCLE, Brown Dog Productions
Panelist(s):  Liz Tobias, Director of Program Development, CABLEready;  John Burrud, President and CEO, Burrud Productions, Inc.  

Sponsored by:

CABLEready Corporation

Cable U



Produced with:

CABLEready Corporation

Cable U
12:15 to 1:45 PM
Islander D 		 Workshop: All-Access Mentor Round Robin – Broadcast & Cable
You’ve got an inside track to broadcast and cable network representatives fresh from a successful fall season. Find out what they are looking for and how to open the door for your projects without the pressure of pitching.

Admission to all All Access Mentor Round Robin Workshops require separate admission fee of $100 per seat. Advance sign-up is recommended as space is limited. Additional seats may be available onsite. Please check in at advance registration for availability.

Panelist(s):  Barbara Fisher, SVP, Original Programming, Hallmark Channel;  Tom Zappala, SVP, Acquisitions and Scheduling, Disney/ABC Networks Group;  Jon Helmrich, President, IBC (International Broadcast Communications);  John Moczulski, VP/Station Manager, KTLA-TV;  Sandra Stern, COO, TV, Lionsgate;  Leslie Chesloff, Consultant, ;  Gary Marenzi, Co-President, Worldwide Television Distribution, Metro-Goldwyn-Mayer Studios Inc. (MGM);  Lonnie Burstein, EVP, Programming and Production, Debmar Mercury  
12:15 to 12:45 PM
Digital Theatre 		 Digital Briefings: Real-Time TV: Twitter Talks about New Ways of Creating Content & Engaging Viewers
Arguably at the forefront of the way our business is moving, Chloe Sladden is helping drive new approaches to content creation, interactive TV and audience engagement. After working at Current TV and producing the Webby Award-winning “Hack the Debate,” she is now helping media companies––from MTV to CNN to ESPN––leverage Twitter to create some of their most engaging on-air and online content. Chloe will discuss the art and science of harnessing Twitter to bring a real-time drumbeat of information and interactivity right into your news reporting, talk shows, sporting events and online communities, creating new kinds of powerful media experiences.

Moderator(s):  Daisy Whitney, Producer, On-Air Correspondent, Podcaster, DaisyWhitney.com
Speaker(s):  Chloe Sladden, Director of Media Partnerships, Twitter  
1:00 to 1:45 PM
Digital Theatre 		 Digital: The Future of Mobile Monetization on TV: Mobile Promotions, Direct Response and Coupons
As the worlds of mobile and television converge and handheld devices continue to evolve, mobile content is easier to access than ever before, and mobile is on track to be the most pervasive media channel in the world. However, mobile advertising has still proven largely disappointing, despite upward trends in mobile users, smartphones and mobile access to the Internet. Why aren’t consumers as receptive to viewing ads on their mobile phones as they could be? While many television executives are treating mobile simply as another channel through which to deliver video content, there are other more inspired techniques for engaging viewers, building brands and bringing in revenues. This panel will discuss mobile promotions, sweepstakes, direct response marketing and mobile coupons.

Moderator(s):  David J. Mazur, Associate Counsel, MasurLaw
Panelist(s):  Gary Schwartz, CEO, Impact Mobile Inc.;  Jim Beddows, VP, Business Development, 2ergo;  David Kruis, CEO, Metranome;  Karl Seelig, CEO, Ring Plus, Inc.;  Matthew Snyder, Founder & CEO, ADObjects-Inc.com  

Produced with:

Mobile Entertainment Forum (MEF)

Impact Mobile Inc.
1:00 to 1:45 PM
Tradewinds C 		 Insight Arena: The New Frontier: When a TV Show Becomes a Branded Business Proposition
It’s clear that today’s audiences are not just in front of the television anymore. But it’s not just about TV anywhere. Today’s hits are not just television shows but branded experiences extending far beyond the broadcast. Whether it’s a community of LOST fans immersed in an alternate reality game, or a community of support for weight loss and healthy living building around THE BIGGEST LOSER, today’s TV shows are becoming anchors for a much larger proposition that builds and maintains community and keeps audiences active and interactive even when the show is not on the air. From casual games, graphic novels, character blogs, vlogs and tweets to full-blown second storylines, new franchises are being built in a whole new way that may let a TV show brand and story live long after its run on television is over.

Moderator(s):  Brian Seth Hurst, CEO, The Opportunity Management Company
Panelist(s):  John Couch, Entertainment & Technology Consultant, Titanium Sky;  Lisa Hsia, SVP, Digital Media, Bravo;  Kim Niemi, SVP, Music, DVD & Consumer Products, NBC Universal - TV Group;  David Norton, SVP, Brand Integration, Ladder Up Media  

Produced with:

Academy of Television Arts & Sciences
1:15 to 2:00 PM
Islander I 		 Presentation Theater: It’s Not a Digital Dilemma, It’s a Revenue Resource
Your station’s digital spectrum can be the key to enhanced revenue, promotion and market position. Come learn and discuss the opportunities with programming, distribution, sales and technical experts who are “walking the walk” in the new broadcast digital world.

Moderator(s):  Harry Jessell, Editor, TVNewsCheck
Panelist(s):  Neal Sabin, EVP, Weigel Broadcasting Co.;  Perry A. Sook, Chairman/President/CEO, Nexstar Broadcasting Group, Inc.;  Brandon Burgess, Chairman and CEO, ION Media Networks;  Colleen Brown, President and CEO, Fisher Communications, Inc.  
1:30 to 2:15 PM
Islander B 		 Think Tank: Creative Keynote: Michael Eisner
With more than four decades in the entertainment industry, Michael Eisner remains at the forefront of what’s happening in content distribution. Recently striking an investment and strategic partnership with Canadian telecom giant Rogers Media, Eisner’s new media production studio Vuguru is positioned to significantly ramp up production and distribute content on an international scale. He shares his vision for Vuguru as well his take on what today’s environment offers content producers.

Moderator(s):  Cynthia Littleton, Deputy Editor, VARIETY
Speaker(s):  Michael Eisner, CEO, The Tornante Company  
2:00 to 2:45 PM
Digital Theatre 		 Digital: Producer's Toolbox: The Technologies Unlocking Mobile Content
Forget the talk of the future…the features on new devices…interactive TV is happening now. The platforms exist today
and are proven. TV is no longer one-way mass communication, but mass communication taken to a personal level. Viewers are engaged in programming and marketing in the most powerful way – by using their mobile phone. Our panelists will show you what really works and makes money today in interactive TV. Join them for a valuable three-screen strategy that will show you that the future and new revenue streams are in your hand today.

Moderator(s):  John David Heinsen, Principal, Bunnygraph Entertainment
Panelist(s):  Brian Gratch, CEO, Sixteen30;  Aamer Ghaffar, EVP, Mobile Solutions, ViralMesh;  Jeff Knowlton, Producer, 34 North 118 West;  Miguel Gonzalez, Digital Management, Content and Creative Director, MHz Digital  

Produced with:

Producers Guild of America (PGA)
2:30 to 4:00 PM
Islander D 		 Workshop: All-Access Mentor Round Robin – Digital
Pick the brains of leading execs working in digital content – from how to develop online and mobile projects, to the latest thriving online networks, to monetization possibilities. Get insight and up-to-date answers in this exciting session.

Admission to all All Access Mentor Round Robin Workshops require separate admission fee of $100 per seat. Advance sign-up is recommended as space is limited. Additional seats may be available onsite. Please check in at advance registration for availability.

Panelist(s):  Lori H. Schwartz, SVP, Director of Emerging Media, IPG Emerging Media Lab;  Curt Marvis, President, Digital Media, Lionsgate;  Anthony Soohoo, SVP and GM, Entertainment and Lifestyle, CBS Interactive;  Keith Richman, CEO, Break Media;  Nathan Coyle, Head of Digital, Creative Artists Agency;  Michael Kernan, CEO, NuMedia Studios;  Jim Louderback, CEO, Revision3  
2:30 to 3:15 PM
Islander I 		 Presentation Theater: There Is Profit in the Recovery
In the face of a downturn in local advertising, local stations need creative and innovative ways to stay relevant as the Internet emerges as their ideal venue for content. At the end of the day, how do they keep audiences tuned in and advertisers interested? Local station helmers share their plans on how to generate content and cross-media local campaigns to remain profitable during the recovery.

Moderator(s):  Paige Albiniak, Contributing Editor, BROADCASTING & CABLE, Reed Business Information
Panelist(s):  Sean Compton, SVP, Programming & Entertainment, Tribune Broadcasting Company;  Emerson Coleman, VP, Programming, Hearst Television Inc.;  Doug Lowe, EVP, Meredith Corp. Broadcast Group  
2:45 to 3:30 PM
Tradewinds C 		 Insight Arena: Adopting and Adapting Online Advertising, an Interactive Debate
Google is excited about overlay ads launched for instream advertising. Does the ad world share that excitement? The conflicting interests affecting how quickly these new ad products created for the interactive nature of the web are adopted are discussed in depth by two leaders on the cutting edge of this transition.

Moderator(s):  Will Richmond, Editor, VideoNuze
Speaker(s):  Rob Norman, CEO North America, GroupM;  Shishir Mehrotra, Director of Product Management, Google  
3:00 to 3:45 PM
Islander B 		 Think Tank: Storytelling: The Power of Narrative, a Master Class with Bill Lawrence
Bill Lawrence is one of the most successful writer/executive producers working in television today. With two primetime series on the air, SCRUBS and COUGAR TOWN, he’s also one of the busiest. He’s taking time to share his perspective on the craft of storytelling that’s taken him from writing for iconic television shows like FRIENDS and co-creating SPIN CITY to executive producing and co-creating the animated series CLONE HIGH and the online sensation NOBODY’S WATCHING.

Moderator(s):  J. Max Robins, VP/Executive Director, The Paley Center for Media
Speaker(s):  Bill Lawrence, Creator/Executive Producer, SCRUBS and COUGAR TOWN, Doozer Inc.  
3:15 to 4:00 PM
Digital Theatre 		 Digital: Mobile Video: All You Need to Know About Creation & Distribution
Remember when content for mobile distribution was the “next big thing”? Well, it’s now and happening! Cutting-edge, award-winning content is thriving in the mobile world. Don’t get left behind; hear from the top U.S. producers and distributors working today and learn what it takes to stay ahead of the curve in this vital market.

Presenter(s):  Frank Chindamo, President & Chief Creative Officer, Fun Little Movies
Panelist(s):  Catherine Warren, President, FanTrust Entertainment Strategies;  Amber J. Lawson, Comedy Content Publisher, Babelgum.com;  Jonathan Barzilay, SVP of Programming and Advertising, FLO TV Incorporated  

Produced with:

Fun Little Movies
3:30 to 4:15 PM
Islander I 		 Presentation Theater: Revolution in a Box: Charles Kenny
Charles Kenny will present the latest academic findings on the global development impact of television. Around the globe, people are gaining access to television and a growing number of TV channels. And it appears that watching TV – perhaps especially soaps – can have a large, positive impact on development. Not least, as villages gain access to cable TV, more girls are going to school and women are having fewer kids. Television may also have a role in improving the quality of government and perhaps even reducing the threat of war.

Presenter(s):  Charles Kenny, Senior Economist, The World Bank  
4:00 to 5:00 PM
Tradewinds C 		 Insight Arena: Lights, Camera, Lawsuit! Season 8
Come learn how to keep your content out of the courts and on the air. Lawsuits for libel, slander, invasion of privacy,
commercial misappropriation, copyright infringement and misappropriation of ideas abound. A panel of media law experts share their tips and advice on how to avoid and limit media liability claims against producers, distributors and content buyers. Other topics open for discussion include fair use, clearance issues for music, talent and trademarks as well as protecting your intellectual and literary properties, copyright registration and distribution agreements.

Moderator(s):  Emily Caron, Claims Specialist, AXIS Insurance
Panelist(s):  Lincoln Bandlow, Partner, Lathrop & Gage LLP;  James M. Lichtman, SVP, Litigation and Policy, NBC Universal Television Group;  Kirk Schenck, President and General Counsel, RDF Media USA  

Sponsored by:

AXIS PRO
4:15 to 5:00 PM
Islander B 		 Think Tank: Cable 360: A Discussion of All Things Cable
This round-table discussion offers an overview of the cable landscape from top programming executives’ perspective.
As business models shift, so do the considerations that go into decision-making. How do the new economic climate,
shifting alliances and digital distribution opportunities affect their choices? What is the balance when creating original programming and what is the bottom line that provides the value the MSOs are looking for? This is a 360-degree view of the cable ecosystem at the dawn of a new decade.

Panelist(s):  Jeff Wachtel, President of Original Programming/Co-Head of Content, USA Network and Universal Cable Productions;  Michael Wright, EVP, Head of Programming, TBS, TNT and Turner Classic Movies, Turner Broadcasting;  Tony DiSanto, President of Programming, MTV;  Kevin Beggs, President, Television, Lionsgate  
4:30 to 5:00 PM
Digital Theatre 		 Digital Briefings: Buy and Sell More Titles: Leveraging the GMX Online Marketplace
GMX – The Global Media Exchange is the world’s fastest-growing B2B online marketplace for TV shows and movies. In this session, sales teams will learn how to generate incremental revenue by using GMX to close deals with new buyers and generate incremental catalog sales. For buyers, the session will explain how to leverage search and browse tools on GMX to find the ideal titles quickly and easily. Participants will also learn how the Deal Wizard can help them negotiate and close a content licensing deal easily and efficiently.

Presenter(s):  Daniel Punt, Director, Business Development, GMX - The Global Media Exchange;  Mara Sternthal, SVP, Business Development, GMX - The Global Media Exchange  

Sponsored by:

GMX - The Global Media Exchange



Produced with:

GMX - The Global Media Exchange
4:45 to 5:30 PM
Islander I 		 Presentation Theater: High-Speed Budgeting & Scheduling for Nonfiction Projects
This half-hour intensive walks producers through speedily generating an integrated series schedule, budget and weekly cash flow, featuring a case study of non-fiction and digital production workflow.

Presenter(s):  Steve Bizenov, VP, Software Development & Sales, Media Services;  DMA/Donna Michelle Anderson, President, Show Starter Scheduling & Budgeting, PLANET DMA  
5:15 to 6:00 PM
Digital Theatre 		 Digital Briefings: Who’s New York’s Top Video Start-Up? You Decide
New York’s Top 5 video start-ups have been selected by NATPE partner NYVideo.org’s 3,000+ members and now it’s up to you to crown the top dog. The five start-ups will each get 5 minutes to demo their product followed by Q&A and live SMS voting by you.

Moderator(s):  Yaron Samid, Founder & Chairman, NYVideo.org
Presenter(s):  Josh Weinstein, Product Manager, KickApps;  Glenn Gutierrez, Co-founder, PopScreen, Inc.;  Ran Harnevo, CEO and Co-founder, 5Min Media;  Dr. Shay David, VP, Business and Community Development, Kaltura;  Joshua Winograd, Chief Revenue Officer, AdoTube  

Produced with:

NYVideo.org
6:00 to 8:00 PM
Jasmine Ballroom - 3rd Floor 		 Event: 7th Annual Brandon Tartikoff Legacy Award
Named in honor of one of the medium's greatest programmers whose imprint on the television industry will be viewed forever, the Brandon Tartikoff Legacy Awards recognize a select group of television professionals who exhibit extraordinary passion, leadership, independence and vision in the process of creating television programming.

Tickets for this event available for $100 at advance registration.

AwardRecipient(s):  Jeff Gaspin, Chairman, NBC Universal Television Entertainment;  Irwin Gotlieb, Global CEO, GroupM;  Judge Judith Sheindlin, Presiding Judge, JUDGE JUDY;  David E. Kelley, CEO, David E. Kelley Productions  

Sponsored by:

Broadcasting & Cable/Multichannel News
10:00 to 12:00 AM
House of Blues 		 Event: All Attendee Party with live music by Tito " El Bambino"
VENEVISION INTERNATIONAL INVITES YOU TO THE PRESENTATION AT NATPE OF THE TELENOVELA ‘SALVADOR”.

FEATURING THE LEADING CAST AND LIVE PERFORMANCE OF THE TOP LATIN ARTIST TITO “EL BAMBINO”.
 

Sponsored by:

Venevision International

 

Tuesday, January 26

  TIME / LOCATION TITLE / DESCRIPTION / PANELISTS PARTNERS & SPONSORS
8:00 to 8:45 AM
Islander I 		 Coffee With: Coffee with Hugh Laurie, Katie Jacobs & David Shore
Start your day with the executive producers and star of HOUSE. This award-winning drama now in its sixth season is distributed to 66 countries worldwide and boasts the distinction of being the most-watched television program in the world in 2008. There's good reason for the loyal fans and critical acclaim. Come hear from the creative team responsible.

Moderator(s):  Chris Harrison, TV Host, Red Carpet and Hollywood 411, TV Guide Network
Speaker(s):  David Shore, Creator/Executive Producer, HOUSE;  Katie Jacobs, Executive Producer, HOUSE;  Hugh Laurie, Actor, HOUSE  

Sponsored by:

TV Guide Network
9:00 to 9:45 AM
Digital Theatre 		 Digital Briefings: How to Manage the Social Media Flow
The rise of social media has left some people feeling overwhelmed. Help is at hand! Designed for novices and intermediate users, this session will help you take back control and manage your online brand. The session will touch on key strategies including integrating Twitter, Facebook and LinkedIn to help promote your company, your skills or your brand across all types of media. You will also gain information about the applications to help you manage your social footprint and using social media to monitor trends and develop new business.

Presenter(s):  Gavin McGarry, President, Jumpwire Media  

Produced with:

JumpWire Media
9:00 to 9:30 AM
Islander B 		 Think Tank: Legacy Talk Back: Judge Judy Sheindlin
While presiding on the bench in New York family court, Judge Judith Sheindlin earned a reputation as one of New York’s toughest judges with a simple message – take responsibility for yourself, your actions and the children you’ve brought into the world. Judge Sheindlin is credited with pioneering an “open court policy,” allowing the public and the media to view her day-to-day proceedings, which was not a common practice at the time. This comfort under scrutiny and her forthcoming style has made the show JUDGE JUDY the highest-rated daily half-hour nationally syndicated reality courtroom series. The show returned in 2009 for its 14th season. Join us in this talk-back with bestselling author, no-nonsense personality and now Legacy Award winner Judge Judith Sheindlin.

Moderator(s):  Melissa Grego, Executive Editor, BROADCASTING & CABLE
Speaker(s):  Judge Judith Sheindlin, Presiding Judge, JUDGE JUDY  
9:35 to 10:05 AM
Islander B 		 Think Tank: Legacy Talk Back: David E. Kelley
David E. Kelley is the creative power behind some of America’s most distinctive television series and unforgettable characters. To date, Kelley has the distinction of being the only writer/producer to win the Emmy Award for Outstanding Comedy and Outstanding Drama in the same year. As creator of the Emmy, Peabody and Golden Globe Award-winning shows BOSTON LEGAL, THE PRACTICE and ALLY McBEAL, the critically acclaimed dramatic series BOSTON PUBLIC and CHICAGO HOPE and the multiple award-winning drama series PICKET FENCES, Kelley continues to intrigue audiences with his writing and executive producing style. He sits down with BROADCAST AND CABLE’s Melissa Grego in a one-on-one conversation.

Moderator(s):  Melissa Grego, Executive Editor, BROADCASTING & CABLE
Speaker(s):  David E. Kelley, CEO, David E. Kelley Productions  
10:00 to 10:30 AM
Digital Theatre 		 Digital: Online Video Syndication and Advertising: What’s Working?
Syndicating online video to third-party distributors is a proven way to reach large, targeted audiences. However, syndication raises the requirement that ads be sold and managed across a wide network of partner sites. Learn what’s working in online video syndication and advertising in this in-depth session with FreeWheel, one of the leading providers of online video advertising management solutions.

Moderator(s):  Will Richmond, Editor, VideoNuze
Speaker(s):  Brent Horowitz, VP of Business Development, FreeWheel  
10:10 to 10:40 AM
Islander B 		 Think Tank: Legacy Talk Back: Irwin Gotlieb
Irwin Gotlieb is the global chief executive officer of GroupM, the leading global media investment management company. In 2006, he became the first advertising/media agency executive to be inducted into the Broadcast & Cable Hall of Fame. Described by BUSINESS WEEK as the “most powerful man on Mad Ave by innovating,” what can we expect as his response to the economic shifts of the last 18 months? Discover in a conversation with Ben Grossman what this leader in media services is bringing to clients in the ad world.

Moderator(s):  Ben Grossman, Editor-in-Chief, B&C
Panelist(s):  Irwin Gotlieb, Global CEO, GroupM  
10:45 to 11:15 AM
Islander B 		 Think Tank: Legacy Talk Back: Jeff Gaspin
Jeff Gaspin’s dynamic leadership is an industry standard for strengthening both the bottom line and creative content. Promoted to chairman of NBC Universal Television Entertainment in July 2009, he is building on a successful relationship that includes posts as president of both cable and digital content and cable entertainment and cross-network strategy. Under his leadership, the NBC Universal entertainment cable division posted its strongest performance ever, and with Gaspin being an early proponent of online streaming video, traffic to all of the television group’s entertainment websites has more than doubled. With top-rated USA Network and growing channels Syfy, Bravo, Oxygen and Chiller breaking ratings records in 2009 and revenues and profits experiencing double-digit growth under Gaspin’s watch, it’s clear that he is at the top of his game. Come hear what’s next for NBC Universal from the man calling the shots.

Moderator(s):  Ben Grossman, Editor-in-Chief, B&C
Speaker(s):  Jeff Gaspin, Chairman, NBC Universal Television Entertainment  
11:00 to 11:45 AM
Tradewinds C 		 Insight Arena: Here, There and Everywhere – Online Syndication Changes the Economic Equation
It is no longer enough to simply create a great show. Now content creators need to find and cultivate their audience in a fragmented media landscape. This includes managing a variety of syndication partners who may have different business terms, measurement analytics, ad rules and technical standards. In addition, reaching that audience may require social media marketing skills. This panel will emphasize what is working in online video syndication and help you avoid some of the pitfalls.

Moderator(s):  Levi Shapiro, Director, Audience Metrics, Telephia
Panelist(s):  Vivi Zigler, President, NBC Universal Digital Entertainment;  Albert Cheng, EVP, Digital Media, Disney ABC;  Ben Weinberger, CEO and Co-founder, Digitalsmiths  

Sponsored by:

Digitalsmiths
11:00 to 11:30 AM
Digital Theatre 		 Digital: Not Your Mother’s Advertising: One on One With Alex Bogusky
The very definition of “cool,” Crispin Porter + Bogusky changed the way we think about viral video marketing with Burger King’s “Subservient Chicken.” With a client list that includes Microsoft, Coke Zero and Best Buy, they’ve earned their place as one of Fast Company’s 50 with an irreverent, edgy style. Meet the creative power that fuels some of the most successful advertising to date and find out what content works for their high profile clients and why.

Moderator(s):  Sarah Szalavitz, Founder and CEO, 7 Robot
Speaker(s):  Alex Bogusky, Co-Chairman, Crispin Porter + Bogusky  
11:30 to 12:30 PM
Islander I 		 Presentation Theater: Keynote: Mass Marketing in a World Without Mass Media
Esther Lee oversees all brand marketing and advertising creative and media strategy for AT&T Operations, Inc., the world’s largest telecom company. Lee has a track record that includes managing the global brands of Euro RSCG Worldwide and leading creative strategy and development for the Coca Cola Company. Her stellar performance coupled with the current environment where mobile and Internet technologies are redefining how people communicate and connect position her in the eye of the perfect storm of technology and consumer reach. Join Michael Kassan of MediaLink LLC in a discussion of how this leader in telecom communications is taking their message to the masses.

Moderator(s):  Michael Kassan, Chairman & CEO, Media Link, LLC
Speaker(s):  Daryl Evans, VP, Consumer Advertising & Marketing Communications, AT&T Mobility  

Produced with:

MediaLink LLC
11:45 to 12:30 PM
Digital Theatre 		 Digital: Of the Web, By the Web, For the Web
Has the medium changed the message? IAWTV board members discuss the Web as the primary platform for content creation as well as the new storytelling tools available online.

Moderator(s):  Michael Wayne, Co-Founder & CEO, DECA
Panelist(s):  Brady Brim-DeForest, CEO, Tubefilter;  George Ruiz, Head of New Media/SVP Business Affairs, International Creative Management (ICM);  John McCarus, VP, Group Director, Brand Content, The Third Act: a unit of Digitas  

Produced with:

The International Academy of Web Television
11:45 to 12:45 PM
Islander B 		 Think Tank: Watch What Happens at NATPE 2010: Live with Andy Cohen
Andy Cohen, svp of original programming and development for Bravo, is bringing the excitement of his late-night talk show WATCH WHAT HAPPENS to NATPE 2010. Find out what’s coming up on CELEBRITY APPRENTICE when Andy talks to star and executive producer Donald Trump. Dish with celebrity chef Curtis Stone and get the skinny on what’s next for THE BIGGEST LOSER’s Jillian Michaels. Join us for the most thrilling hour of television you won’t see on TV.

Moderator(s):  Andy Cohen, SVP, Original Programming and Development, Bravo Media
Panelist(s):  Curtis Stone, Master Chef, Author, TV Personality, and Entrepreneur, Curtis Stone Kitchen Solutions;  Donald Trump, Star and Co-producer, THE CELEBRITY APPRENTICE;  Jillian Michaels, Health and Wellness Expert, Star, LOSING IT WITH JILLIAN  
12:00 to 6:00 PM
Theatre on the Floor 		 Event: Celebrating Reality Food TV
Please join us at the Celebrity Chef Kitchen at NATPE 2010. This year we are “Celebrating Reality Food TV” featuring top
celebrity chefs in segments such as TOP CHEF – Quickfire Challenge and IRON CHEF, where industry executives are
paired with celebrity chefs in each competition. We will also be showcasing top Las Vegas chefs.

Happy Hour Cocktail Competitions and Blind Wine Tastings will be a fun way for attendees to end the day at our Meet and Greet from 4–6 p.m. at the Celebrity Chef Kitchen.

Noon – NATPE Iron Chef – Judged by Celebrity Chefs
1pm – NATPE Iron Chef – part II
2pm – Eli and Max Sussman, authors of “Freshman in the Kitchen” as seen on the Today Show
4pm – Margarita Competition
5pm – Blind Wine Tasting with Anthony Caporale
5:45pm – Iron Chef Contestant winner from Noon and 1pm compete in finale

Presenter(s):  Curtis Stone, Master Chef, Author, TV Personality, and Entrepreneur, Curtis Stone Kitchen Solutions;  Brian Malarkey, Executive Chef, The Oceanaire Seafood Room;  Kerry Simon, Chef and Partner, Simon;  Eric Greenspan, Owner and Executive Chef, The Foundry on Melrose;  Paul Bartolotta, Chef, BARTOLOTTA Ristorante di Mare, Wynn Resorts;  Eli Sussman, Co-author, FRESHMAN IN THE KITCHEN: FROM CLUELESS COOK TO CREATIVE CHEF, ;  Max Sussman, Executive Sous Chef, Eve-The Restaurant, Co-author, FRESHMAN IN THE KITCHEN: FROM CLUELESS COOK TO CREATIVE CHEF  

Sponsored by:

Whole Foods Market
12:15 to 1:00 PM
Tradewinds C 		 Insight Arena: Is 2010 the Breakout Year?
The year 2010 is poised to be a transformative year in digital media. From video to real-time information, all existing media
businesses are certain to be affected dramatically. This session will examine the challenges, opportunities and data behind the tectonic shifts and predictions for the year ahead.

Moderator(s):  Daisy Whitney, Producer, On-Air Correspondent, Podcaster, DaisyWhitney.com
Speaker(s):  Ross Levinsohn, Partner, Fuse Capital  

Produced with:

Fuse Capital
12:45 to 1:30 PM
Islander I 		 Presentation Theater: The New Golden Age of Video: Addressable, Interactive and Platform-Proof
From content creation to distribution and consumption, video business models are being disrupted and transformed. But the consumer’s appetite for quality content has never been stronger, and smart companies are taking advantage of an
opportunity to define what’s next. Hear from leaders who are ushering in the new age of video.

Moderator(s):  John Ross, President, IPG Emerging Media Lab
Panelist(s):  Drew Buckley, Chief Operating Officer, Electus;  David Verklin, CEO, Canoe Ventures;  Keith Hindle, CEO, The Americas, FremantleMedia Enterprises  

Produced with:

MediaLink LLC
1:00 to 1:30 PM
Digital Theatre 		 Digital: From Traditional to Digital: Top Five Do’s and Don’ts: Case Study with Peter Murrieta of fm78.tv
Emmy award-winning executive producer of WIZARDS OF WAVERLY PLACE Peter Murrieta made the leap from traditional to digital, as many other producers and programmers are doing. In an exclusive presentation for NATPE, Murrieta shares his top five do’s and top five don’ts when moving into the digital space. This session is a must for any producer crossing mediums.

Moderator(s):  David Bloom, Communications Strategist, Words & Deeds
Presenter(s):  Peter Murrieta, Executive Producer, Walt Disney Channel/FM78.tv/bang Comedy Theater  
1:15 to 2:45 PM
Islander D 		 Workshop: All-Access Mentor Round Robin – Scripted
Take this rare opportunity to ask executive producers of the most compelling scripted fare how they got the job – and how they get the job done – telling great stories in the process.

Admission to all All Access Mentor Round Robin Workshops require separate admission fee of $100 per seat. Advance sign-up is recommended as space is limited. Additional seats may be available onsite. Please check in at advance registration for availability.

Panelist(s):  Neal Baer M.D., Executive Producer, LAW & ORDER: SPECIAL VICTIMS UNIT;  Ted Miller, Agent, Creative Artists Agency;  Kim Moses, Producer, GHOST WHISPERER, Sander/Moses Productions;  Ian Sander, Producer, GHOST WHISPERER, Sander/Moses Productions;  Ann Austen, Former SVP, Creative Development, Cookie Jar Entertainment;  Billy Kimball, Writer and Producer, Kimball Industries, Inc.;  Mark Stern, EVP, Original Programming, Syfy, Co-Head, Original Content, Universal Cable Productions  
1:15 to 2:15 PM
Islander B 		 Think Tank: Reality TV: Building a Blockbuster
What are the essential elements for a breakout reality show? From elimination shows to docu soaps, we’ll cover what it takes to create, develop, produce and market a reality hit. We’ll discuss case histories of how hit reality shows developed, the snags they hit along the way – and the key insights that helped producers overcome the inevitable obstacles. What is the best way to navigate the casting process? The best way to pitch? We’ll also explore the most important question: why? Why do some reality shows hit it out of the park, while others die on the vine? Are there common lessons to be drawn?

Moderator(s):  Bruce David Klein, President & Executive Producer, Atlas Media Corp.
Panelist(s):  Elise Doganieri, Executive Producer, World Race Productions, Inc.;  Mark Cronin, Executive Producer, Co-Owner, 51 Minds;  Jonathan Murray, Chairman, Bunim/Murray Productions;  Lisa Berger, EVP, Entertainment Programming, E! Entertainment Television  

Produced with:

Atlas Media Corporation
1:30 to 2:15 PM
Tradewinds C 		 Insight Arena: Cross-Media Planning for a Convergence Culture
With radical changes and developments in TV, online and mobile, how can we prepare our brands, our networks and
ourselves to keep pace with – and eventually to lead – anytime, anywhere digital consumers? Join our panel discussion and hear how these agencies and media companies are rethinking TV, the Web and mobile, and how to break these platforms out of their silos to create meaningful and integrated cross-media messages. We can know more than ever before about what viewers want, and how to reach our customers in valuable ways…but are we acting on what we know?

Moderator(s):  Tania Yuki, Director, Cross Media Products, comScore
Panelist(s):  Lori H. Schwartz, SVP, Director of Emerging Media, IPG Emerging Media Lab;  Adam Kasper, SVP, Director of Digital, Havas Digital;  Mitchell Oscar, EVP, Television Applications, MPG  

Produced with:

comScore, Inc
1:45 to 2:30 PM
Digital Theatre 		 Digital: Anatomy of a Hit Web Series
Whether drawing top-tier talent, winning awards or gathering millions of viewers, Web-based episodic series are setting high standards for creativity. Join Dave Schiff, host of the MR. INTERNET show, and find out from the creators and talent behind WOKE UP DEAD, VALEMONT and EASY TO ASSEMBLE exactly what it takes to build superstar status, critical acclaim and a loyal audience on the Web.

Moderator(s):  Sarah Szalavitz, Founder and CEO, 7 Robot
Panelist(s):  Brent Friedman, Co-Founder, Electric Farm Entertainment, Co-Creator, VALEMONT;  Justine Bateman, Writer, Producer, Director, Actress, Partner, FM78.tv;  Illeana Douglas, Creator and Writer, EASY TO ASSEMBLE;  Christian Taylor, Writer and Executive Producer, SELF  
2:00 to 2:45 PM
Islander I 		 Presentation Theater: Branded Content: This Time It’s for Real
No product placement here. Follow the narrative thread as leading marketers and award-winning producers discuss the evolution of branded content from a check the box tactic to a creative, strategic and (gasp!) accountable contributor to the marketing mix.

Moderator(s):  Scott Donaton, President & CEO, Ensemble
Panelist(s):  Russ Axelrod, Senior Brand Strategist, Branded Entertainment & Experiences Team, Microsoft Advertising;  Xavier Kochhar, Managing Partner, MediaLink LLC;  Chris Schembri, VP, AT&T Media Services;  Jordan Levin, CEO, Generate;  Howard T. Owens, Managing Director, Co-Head of Domestic Television and Head of Digital, Reveille  

Produced with:

MediaLink LLC
2:45 to 3:45 PM
Islander B 		 Think Tank: Sizzle Reel Simulations – Season 2
A project can come to life and seal its own deal with a sizzle reel. One size may fit all but one reel does not. Vet producers
take the same show and produce a 1-minute sizzle reel each for a different network. These pros flip the script, presenting
tricks of the trade to court the first audience – those with the power to greenlight projects.

Moderator(s):  Eric Schotz, President and CEO, LMNO Productions
Panelist(s):  Scott Sternberg, President, Scott Sternberg Productions and No Studio Entertainment;  Scott Messick, President, MESS MEDIA;  Mike Duffy, SVP, Development and Current, RDF USA;  Denise Cramsey, Executive Producer, DCTV  

Sponsored by:

2C Media



Produced with:

LMNO Productions
2:45 to 3:30 PM
Digital Theatre 		 Digital: The Next-Generation Showrunner: Jonathan Prince
It used to be all a showrunner had to do was come up with a great idea and deliver for a network. Now, showrunners need to be nimbler, quicker and ready to execute across all platforms. In short, they have to evolve. Jonathan Prince has done just that, building on his base as a showrunner for network and cable series, and as the EP for scripted Web series that live on network. In this insightful session he shares with NATPE attendees what’s required for a new-generation showrunner to write, produce and helm network series and also handle those same responsibilities for companion Web series.

Moderator(s):  Chris Albrecht, Writer, GigaOM
Presenter(s):  Jonathan Prince, Producer, Once a Frog Productions  
2:45 to 4:00 PM
Tradewinds C 		 Insight Arena: Tribal Leadership: How to Move Up the Ladder and Lead
Every organization and company is a tribe, or a network of tribes – groups of 20 to 150 people that form naturally, in which everyone knows everyone else, or at least knows of them. In this highly interactive session, USC professor Dave Logan and industry veteran Rod Perth discuss the five stages of tribal culture and how to move yours to the highest levels of performance. Based on Logan’s bestseller TRIBAL LEADERSHIP, the result is industry leading productivity, innovation and collaboration.

Presenter(s):  Rod Perth, Founder/Chairman, RHP Media Consulting;  Dave Logan, Ph.D, Professor of Management & Organization Dept., USC, Marshall School of Business  

Produced with:

RUI, Inc.
3:15 to 4:00 PM
Islander I 		 Presentation Theater: Private Equity and Hollywood: After Years of Flirting, Are They Finally Ready to Get Serious?
Investors have always been fascinated by the sexiness of Hollywood and the content business, but in general have settled down with operations with hard assets that produce steady profits, such as television stations, movie theaters and newspaper companies. The private equity community in particular has historically avoided Hollywood because of its notorious resistance to eliminating lavish perks, inflated salaries and other cost heavy practices. Well…all that has
changed. Technology has disintermediated many “traditional” distribution assets, bringing the consumer all the closer
to the content. Publishing companies, newspapers and even television networks have been taking it on the chin over the
last few years, as their consumers are finding other ways to get their content – and in many cases more efficiently. This
creates a slew of opportunities for private equity firms to either purchase and restructure (i.e. trim the fat and make
more efficient) those distribution assets whose values have recently decreased; or to work with content companies
themselves in a whole new way – using these challenged times as a basis to recalibrate, if not altogether reset, Hollywood’s “old habits.”

Moderator(s):  Michael Kassan, Chairman & CEO, Media Link, LLC
Panelist(s):  Michael D. Kelley, Principal, PwC LLP (PricewaterhouseCoopers LLP);  Michael Lang, EVP, Business and Development Strategy, Fox Entertainment Group;  Dennis Miller, Venture Partner, Spark Capital;  Richard Bressler, Managing Director, THL Partners;  Ed Wilson, CRO, Tribune Company, President, Tribune Broadcasting  

Sponsored by:

PricewaterhouseCoopers



Produced with:

MediaLink LLC
4:00 to 5:30 PM
Islander D 		 Workshop: All-Access Mentor Round Robin – Talk to the Brands
Tired of the brands giving you “the hand” when you try to pitch new projects? NATPE presents a first with this extraordinary session! Meet with national brand leaders to get insider guidance on how to pitch and produce brand-integrated projects and attach sponsorship dollars to your programming.

Admission to all All Access Mentor Round Robin Workshops require separate admission fee of $100 per seat. Advance sign-up is recommended as space is limited. Additional seats may be available onsite. Please check in at advance registration for availability.

Panelist(s):  Michael Herst, Director, Entertainment Development & Programming, EA;  Chad Stubbs, Senior Manager, Media Strategy & Investment, Pepsi North America;  Niko Chauls, Managing Editor, Bing & MSN Video;  Sidney G. Griffin Jr., Senior Director, Partnership Marketing, 24 Hour Fitness;  Tony Pace, SVP, Chief Marketing Officer, SFAFT - Subway Franchisee Advertising Fund Trust;  Steven Amato, Partner, Omelet  
4:00 to 5:00 PM
Islander B 		 Think Tank: Cable: Go Deep Not Wide
Want to maximize your slice of the viewing population pie? Cable giants talk strategy, serving up the benefit of their
experience with insight into what it takes to create a robust experience for your target demographic across all platforms and delivering the viewers and hits advertisers demand. Don’t miss this featured Super Panel.

Moderator(s):  Brian Stelter, Reporter, THE NEW YORK TIMES
Panelist(s):  Nancy Dubuc, President & General Manager, AETN/History;  Dave Howe, President, Syfy, NBC Universal;  Marc Juris, GM and EVP, truTV/In-Session;  Ryan O'Hara, President, TV Guide Network and TVGuide.com  
4:15 to 5:00 PM
Tradewinds C 		 Insight Arena: Relevant Ratings in a Distributed Content Ecosystem
The future of profitable content distribution in a distributed content ecosystem hinges on the ability of networks to deliver quantifiable and relevant ratings to advertisers and brands. How will we tackle this problem in an on demand, multiplatform world and what are we doing about it now? Find out from the companies on the cutting edge of distribution and measurement.

Moderator(s):  Brady Brim-DeForest, CEO, Tubefilter
Panelist(s):  Rafi Mamalian, West Coast Advertising Director, Blip.tv;  John McCarus, VP, Group Director, Brand Content, The Third Act: a unit of Digitas;  Claudia Cahill, EVP Corporate Development, Medium, Levity Entertainment Group;  Dean Logan, Director of Research and Development, Video Products, comScore, Inc.  

Produced with:

Tubefilter, Inc.
5:00 to 6:00 PM
Digital Theatre 		 Digital: Buzzword Watch: Transmedia SXSW
The next new wave in Hollywood is transmedia storytelling. Give us 60 minutes and we will teach you everything you need to know about how you can be on the forefront of this new trend.

Moderator(s):  Hugh Forrest, Event Director, SXSW Interactive Festival
Speaker(s):  Steve Peters, Alternate Reality Game Experience Designer/Consultant, Founding Partner, No Mimes Media;  Brian Cain, Creative Director, Campfire  

Sponsored by:

SXSW



Produced with:

SXSW
6:00 to 7:30 PM
Other 		 Event: Digital Luminary Awards Reception
Celebrate the first annual NATPE Digital Luminary Awards at this year’s NATPE 2010 Market and Conference. Enjoy cocktails and hors d’oeuvres on the show floor and honor the industry innovators who are at the forefront of audience engagement in the digital realm.

Host(s): Chris Hardwick, Writer; Host WEB SOUP, Comcast Entertainment Group
AwardRecipient(s):  Marc Whitten, General Manager, Xbox LIVE Services, Microsoft Xbox;  Frank C. Biancuzzo, SVP and Group Head, Hearst Television;  Geoff Stedman, SVP, Marketing and Business Development, Omneon, Inc.;  Felicia Day, Creator of THE GUILD, Knights of Good  

 

Wednesday, January 27

  TIME / LOCATION TITLE / DESCRIPTION / PANELISTS PARTNERS & SPONSORS
8:00 to 8:45 AM
Islander I 		 Coffee With: Coffee with Roma Khanna
We kick off a day of international sessions with Roma Khanna, who has been president of Universal Networks international and digital initiatives since 2007. Khanna will speak to the explosion of digital content and platforms across the world from the vantage point of overseeing channels covering 130 countries in Europe, the Middle East, Africa, Latin America and Asia. Both a lawyer and MBA, she is able to speak the languages of business and creativity as she negotiates with multiple cultures from her base in London.

Moderator(s):  Tim Molloy, Managing Editor, TVGuide.com
Speaker(s):  Roma Khanna, President, Universal Networks International & Digital Initiatives, Universal Networks International  

Sponsored by:

TV Guide Network
9:00 to 10:00 AM
Islander B 		 Think Tank: International Keynote and Q&A: Elisabeth Murdoch


Moderator(s):  Anna Carugati, Group Editorial Director, World Screen
Speaker(s):  Elisabeth Murdoch, Chairman & CEO, Shine Group  
9:15 to 10:00 AM
Digital Theatre 		 Digital: Let’s Play a Game: How Networks Build Show Audiences With Games
TV networks are turning to online games to grow their audience and deepen the viewer’s experience. A “can’t miss” strategy, right? Not necessarily. When does a show need a game and what type of game works for different audiences? Find out what sort of results a network expects in terms of landing online ad dollars, building viewership and growing the brand through an online game from these content creators and networks who know.

Moderator(s):  John P. Roberts, Head of Digital Media, Lucasfilm, Ltd.
Panelist(s):  Jesse Redniss, VP of Digital, USA Network;  Kris Soumas, Head of Games, AETN;  Bill Kispert, VP & General Manager, Interactive, Universal Pictures Partnerships, Licensing & Digital Group  
10:00 to 10:30 AM
Islander I 		 Presentation Theater: Andy Duncan Has a Lot to Say…and Now He Can Say It!
After serving five years as CEO of the U.K.’s terrestrial Channel 4, Andy Duncan is stepping down from his post at the government-backed commercial broadcaster and moving forward with insight gained from a front-row seat to the remarkable changes and turmoil of the U.K. and global television business. Don’t miss a minute of this exclusive one-on-one conversation where he shares his experience with NATPE attendees.

Moderator(s):  Elizabeth Guider, Editor-in-Chief, THE HOLLYWOOD REPORTER
Speaker(s):  Andy Duncan, Former CEO Channel 4,  
10:30 to 11:15 AM
Islander B 		 Think Tank: A Brave New World – A Window Into the International Co-production Explosion
Beyond good business, international co-productions are a revolution in content exploitation and monetization. You’ll
discover that regardless of whether it’s a straightforward content translation or a business model incorporating digital reach and brand integration, there is no doubt that when it comes to content, boundaries do not apply.

Moderator(s):  Emiliano Calemzuk, President, Fox Television Studios
Panelist(s):  Chris Grant, President, Shine International, Managing Director, Head of Worldwide Distribution, Reveille;  Chris Coelen, ;  Rola Bauer, Partner/CEO, Tandem Communications GmbH;  John Morayniss, CEO, TV Group, E1 Entertainment  
10:30 to 11:15 AM
Digital Theatre 		 Digital: Where's the Inventory: Buying Online Video Advertising
Online video is exploding. With traffic multiplying at breakneck speed, determining how to value content and create advertising agreements that work for everyone is a tough proposition. Come get the inside scoop from online video
advertising insiders. Learn how to value online videos and how much to pay by factoring in downloads, views, impressions and engagement. Get a handle on the steps to developing and identifying deal points that work for both the media buyer and creator that yield profitable results. Walk out of this session ready to advertise in online video.

Moderator(s):  Tim Street, Chief Creative/CEO, APE Digital Inc.
Panelist(s):  Brian Walsh, Founder and CEO, Castfire;  Michael Mathieu, CEO, YuMe;  Matt Sanchez, CEO & Co-Founder, VideoEgg;  Brett Wilson, Co-Founder and CEO, TubeMogul  
11:30 to 12:15 PM
Digital Theatre 		 Digital: One on One with Gary Vaynerchuk: Transforming Passion Into Production
Gary Vaynerchuk is the new face of multimedia branding. He is a successful businessman, an uber-popular video star and
now a NEW YORK TIMES bestselling author, all because of his belief in harnessing digital tools for promotion, production and programming. In his latest book CRUSH IT, he evangelizes his philosophy on how to build your own brand equity, whether you’re a producer, studio exec or entrepreneur. It’s a strategy that NATPE attendees will want to know about, so we’re bringing a fellow Web star on stage to interview Gary. Please join Diggnation host Alex Albrecht at NATPE as he talks to Gary Vaynerchuk about how programmers, producers and creators can thrive in the new media economy.

Moderator(s):  Alex Albrecht, Creator/Co-Host, Diggnation.com/Totallyradshow.com, Team Awesome, LLC
Speaker(s):  Gary Vaynerchuk, Host of Wine Library TV, Wine Library  
11:45 to 12:30 PM
Islander B 		 Think Tank: World-Class Content: Latin American Style
Latin American content creators are developing and producing some of the most groundbreaking television shows being talked about at networks across the globe. Discover what accounts for this growing trend in content originating from this hot region. Get insight into the process from creation to distribution in a conversation with the brilliant minds that are bringing the diverse cultural experiences of Latin America to a platform near you.

Moderator(s):  Fernando Szew, CEO, MarVista Entertainment
Panelist(s):  Diego Suarez Chialvo, SVP, International Programming, Fox Television Studios;  Raul Mateu, President, Fluent Media Group, LLC;  Pedro Torres, CEO, Mediamates;  Cristina Palacio, Head of Content and Production, Be-TV  
12:00 to 3:00 PM
Theatre on the Floor 		 Event: Celebrating Reality Food TV
Please join us at the Celebrity Chef Kitchen at NATPE 2010. This year we are “Celebrating Reality Food TV” featuring top
celebrity chefs in segments such as TOP CHEF – Quickfire Challenge and IRON CHEF, where industry executives are
paired with celebrity chefs in each competition. We will also be showcasing top Las Vegas chefs.



NOON – Saketini Tasting hosted by Whole Foods
1pm – A la Español, Cooking Segment in Spanish
2pm – Gary Vaynerchuk, The Wine Library
1PM Carlos Guìa, Executive Chef, The Country Club, Wynn Las Vegas

Presenter(s):  Carlos Guia, Executive Chef of The Country Club, A New American Steakhouse, Wynn Las Vegas;  Charlie Palmer, Chef and Hotelier, Charlie Palmer Group;  Gary Vaynerchuk, Host of Wine Library TV, Wine Library;  Jet Tila, Executive Chef, Wazuzu at the Encore;  Alessandro Stratta, Executive Chef, ALEX and STRATTA, Wynn Las Vegas;  David Walzog, Executive Chef, SW Steakhouse, Wynn Las Vegas  

Sponsored by:

Whole Foods Market
12:30 to 1:15 PM
Digital Theatre 		 Digital: Packaging, Pitching and Presenting Your Digital Content From an Agent’s Perspective
While a pitch is just the starting point in turning your dream into a reality, that pitch needs to be perfect. Agents, producers and studio executives hear countless pitches every day. What stands out to them? What stories and ideas get them to sit up and take notice? And once you’ve got their attention, find out from these top agents the next steps in packaging your ideas to producers, networks and digital venues that have the deep pockets to say yes.

Moderator(s):  Barrett Garese, Founder, Spytap Industries
Panelist(s):  David Tochterman, Agent, Television/Comedy and Co-Head, Digital Media, Innovative Artists;  George Ruiz, Head of New Media/SVP Business Affairs, International Creative Management (ICM);  Omid Ashtari, Agent, CAA;  Brandon Martinez, New Media Agent, Abrams Artists Agency;  Jason Nadler, Head of UTA Online, United Talent Agency  
12:30 to 1:15 PM
Islander I 		 Presentation Theater: Trends in Programming for the Emerging Hispanic Market
There are approximately 50 million Hispanic people living in America. 80% of the new Hispanic America now live in more than 23 states and are responsible to an advertising growth rate of almost 7% annually with ad revenues approaching 4 Billion dollars. These trends are occurring when many markets are declining. What are the key markets in terms of growth and c.p.m.’s? These media experts discuss the diversification of the modern Hispanic family and the trends in growth and programming including an in depth look at the buyers, the audience and how we reach them.

Moderator(s):  Douglas Warner, President, Warner Artist Management
Panelist(s):  Enrique Guillen, VP, Alternative Programming, NBC;  Giselle Fernandez, President, F Squared LLC (media, marketing, branding company specializing in US and Latin markets);  Rich Melcombe, President and CEO, Richmel Media & Productions;  Tomas Cookman, CEO & President, Nacional Records/CookmanMGMT  
1:00 to 1:45 PM
Islander B 		 Think Tank: Reaping the International Format Harvest
Formats can provide some of the biggest payoffs in international television, but making them work globally remains a challenge. How do you create, package and sell formats internationally and what are the pitfalls? How do you value a format and what trends are
emerging to define the international formats business in 2010? In this session, veterans of the international formats
business share their top tips for worldwide success.

Moderator(s):  David Jenkinson, Editor-in-Chief & Managing Director, C21Media
Panelist(s):  Michel Rodrigue, Intellectual Property Advisor & Broker, EMC;  Karrie Wolfe, SVP, RDF USA;  Philip Gurin, President, Executive Producer, The Gurin Company;  Ludo Poppe, President, American Division, Zodiak Entertainment  

Produced with:

C21Media Limited
1:30 to 2:15 PM
Islander I 		 Presentation Theater: Slashing Your Sizzle Reel Budget
This session explores new techniques and tools for bringing sizzle reel costs down while keeping production quality way up. Join hardware, software and equipment reps and cutting edge short-content creators for this cost-saving session.

Moderator(s):  DMA/Donna Michelle Anderson, President, Show Starter Scheduling & Budgeting, PLANET DMA
Panelist(s):  Charles Corwin, Executive Producer, Original Media;  Chip Zelt, VP and Co-Founder, Evente Inc.  
1:30 to 2:15 PM
Digital Theatre 		 Digital: The Art & Science of Great 3D: How to Be Prepared for 2010's Media Revolution
Steve Schklair, CEO of 3ality Digital Systems, will lead a panel of experts who will discuss the best ways for producers and broadcasters to prepare for the coming wave of 3-D in the home. From the principles surrounding great 3=D production to an overview of both TV and PC-based display technology, this wide-ranging discussion will help get you up to speed on what promises to be the next great media revolution.

Presenter(s):  Steve Schklair, CEO, 3ality Digital
Panelist(s):  Buzz Hays, Senior Producer, Sony Imageworks;  Rob Engle, 3-D Visual Effects Supervisor, Sony Pictures Imageworks  

Produced with:

3ality Digital
2:00 to 3:00 PM
Islander B 		 Think Tank: How Will We All Make Money in 2012?
Everyone is experimenting with new business models but at the moment there are no clear winners. This panel gathers experts from mobile, TV, online and social media to help paint a picture of new business models and explain how different areas of the industry will need to work together.

Moderator(s):  Matthew Garrahan, Los Angeles Correspondent, Financial Times
Panelist(s):  Douglas Scott, President, OgilvyEntertainment;  Marco Argenti, VP, Media, Nokia Inc.;  Beth Roberts, EVP, NBCU Cable Entertainment and UCP Business Affairs, NBC Universal;  Hans Schiff, Television Agent, Creative Artists Agency  
3:30 to 5:00 PM
Islander D 		 Workshop: All-Access Mentor Round Robin – Show Me the $
Raising money for an independent show or series? Sit across the table from NATPE’s own “shark tank” – a group of today’s power investors who will give you the real deal on how to get your project funded.

Admission to all All Access Mentor Round Robin Workshops require separate admission fee of $100 per seat. Advance sign-up is recommended as space is limited. Additional seats may be available onsite. Please check in at advance registration for availability.

Panelist(s):  Van Vandegrift, CEO, matrixx;  Dana Settle, Partner, Greycroft;  Hamet Watt, Chief Executive Officer, NextMedium;  Craig Cardon, Partner, Sheppard, Mullin, Richter & Hampton, LLP;  Michael T.M. Jones, Managing Director, MESA